4p's of Bournvita
Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink, in 1947 in India. But even before launching its new health product in the Indian market, Bournvita was one of the most loved chocolate drinks around the world.in india it has a market share of 17%. In spite of the fact that Indian health drink market is flooded with a number of newer fun drinks for kids, Cadbury Bournvita has made a niche for itself as a drink for children who are mentally and physically active. It showed that every bright and sportive kid down the block must be drinking Cadbury Bournvita. In fact almost everyone remember the jingle of Bournvita.
In past few years, the nutritional drink or the health drink industry has been marked by competition from various companies. In India, the health drink manufacturers have tried to retain their brand image by improving their product quality & by meeting consumer’s expectation. But only one health drink has successfully captured the heart of millions of Indians i.e. Cadbury Bournvita. Bournvita is the most popular beverage of Cadbury India. Cadbury bournvita have been declared a “consumer super brand” for 2006-07 by super brands India
History
Bournvita was launched for the very first time in UK in 1932. In 1940, the brand's famous Bourn-vita Beaker first appeared, introduced to stimulate sales of Bourn-vita. In 1947, it was launched in India. In 1950, the "Sleeping Beaker" was launched and was now produced in a high grade plastic material. It came complete with a blue "Night Cap" lid that could also be used as a saucer and was sold as a special combined offer of a 1/2lb tin of Bourn-vita and a Beaker.
In 1960, Nigeria begins importing Cadbury Bournvita in wooden crates from the United Kingdom. Distribution and sales developed significantly afterwards and by 1964, Local manufacturing started in Nigeria with greater marketing support for the brand.
In 1972, in order to promote its product, the Cadbury Bournvita Quiz was
In past few years, the nutritional drink or the health drink industry has been marked by competition from various companies. In India, the health drink manufacturers have tried to retain their brand image by improving their product quality & by meeting consumer’s expectation. But only one health drink has successfully captured the heart of millions of Indians i.e. Cadbury Bournvita. Bournvita is the most popular beverage of Cadbury India. Cadbury bournvita have been declared a “consumer super brand” for 2006-07 by super brands India
History
Bournvita was launched for the very first time in UK in 1932. In 1940, the brand's famous Bourn-vita Beaker first appeared, introduced to stimulate sales of Bourn-vita. In 1947, it was launched in India. In 1950, the "Sleeping Beaker" was launched and was now produced in a high grade plastic material. It came complete with a blue "Night Cap" lid that could also be used as a saucer and was sold as a special combined offer of a 1/2lb tin of Bourn-vita and a Beaker.
In 1960, Nigeria begins importing Cadbury Bournvita in wooden crates from the United Kingdom. Distribution and sales developed significantly afterwards and by 1964, Local manufacturing started in Nigeria with greater marketing support for the brand.
In 1972, in order to promote its product, the Cadbury Bournvita Quiz was