Dr. Kathleen Davis
13 Jan 2015
CASE STUDY CPP IBM 492SPORT MARKETING
GRAND CROSSING NFL STADIUM SWOT ANALYSIS
Los Angeles Football Stadium at Grand Crossing is the secondlargest metropolitan area in the United States, has been the nation's largest media market without an NFL team since 1995. This stadium is built for NFL. It is a stadium that combines sport, entertainment, restaurant, and shopping center together to provide a place for people to enjoy their holidays. John Semcken, Majestic Realty Co. who was responsible for the entire development said that “We have 600 acres and 25,000 parking spaces and are at the heart of the Los Angeles region. This is the perfect location for the NFL and for the ultimate fan experience.” Nevertheless, the stadium also go more “green” for our environment , they use less steel, more solar, and less concrete to maintain the green of our environment. At this point, Los Angeles Football Stadium is a huge and perfect place for all the football games.
Different from NHL, NBA and MLB
NFL is a game for everybody. Anyone that has
interesting in sport should watch NFL. Because there are inconsistently priced around the League per DMA, so it is very important to set initial NFL season ticket price. There are individual game day tickets, season tickets, club seat holder ticket, corporate suite and hospitality prices and PSL package. We can set the price point due to different games and different positions. Like the Chicago Bears ticket, we can set the average individual game ticket price to $300, and set the average season ticket to $1500. And also add $200$600 for
club seat holder ticket, corporate
suite and hospitality prices and PSL package. For the New York Jets, we can set the average individual game ticket price to 200, set the average season ticket to 1200 and also add 100500 ...
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