411fall14 Final
MKT 411 – Supply Chain Management
FINAL TAKE-HOME EXAMINATION – Fall 2014
Instructor: Dr. Alex Ellinger
Exams due no later than 3:30 pm on Wednesday, December 10th
Please Read These Directions Carefully:
Put your Campus ID number (NOT YOUR NAME) and the title of your paper in the header and Page #’s on the footer. (No title page needed)
Submit no more than 5 pages double-spaced size 12 font inclusive of title (plus an additional page for your references (that should be in the same format as the references in the syllabus).
Please ensure that you clearly reference the sources for other peoples’ ideas that you use in your paper to support your logic (use authors’ name and date (i.e., Fisher 1997). Note that “Ellinger (Class Notes)” is not an acceptable reference – find out where I got the idea from!
You may personally hand me the paper in my office (ALSTON 130) if I am there. If I am not in the office please slide your exam under the door and send me an email including your CWID so I can confirm receipt.
Please do not email your papers to me – no exceptions.
NOTE: I will not chase you down if I don't receive your exam.
QUESTION:
“What is Best-Practice Integrated Supply Chain Management (BPISCM)? How does BPISCM Enhance the Firm’s Marketing Efforts to Create Competitive Advantage? Why Is BPISCM So Rare in Today’s Business Organizations?”
Hints:
Firstly, there is no “right answer” to this question. Rather, I expect you to draw upon and integrate ideas and concepts from the articles in your readings packet (not from other sources) to logically present your argument and demonstrate your command of the materials that you have been exposed to this semester.
I would ask that you make sure you carefully follow the directions above, and that your paper is flawlessly written and spell-checked, well organized, and stimulating. Don’t waffle – make every word count!
Please do not hesitate to consult with me if this, your final mission, requires further
FINAL TAKE-HOME EXAMINATION – Fall 2014
Instructor: Dr. Alex Ellinger
Exams due no later than 3:30 pm on Wednesday, December 10th
Please Read These Directions Carefully:
Put your Campus ID number (NOT YOUR NAME) and the title of your paper in the header and Page #’s on the footer. (No title page needed)
Submit no more than 5 pages double-spaced size 12 font inclusive of title (plus an additional page for your references (that should be in the same format as the references in the syllabus).
Please ensure that you clearly reference the sources for other peoples’ ideas that you use in your paper to support your logic (use authors’ name and date (i.e., Fisher 1997). Note that “Ellinger (Class Notes)” is not an acceptable reference – find out where I got the idea from!
You may personally hand me the paper in my office (ALSTON 130) if I am there. If I am not in the office please slide your exam under the door and send me an email including your CWID so I can confirm receipt.
Please do not email your papers to me – no exceptions.
NOTE: I will not chase you down if I don't receive your exam.
QUESTION:
“What is Best-Practice Integrated Supply Chain Management (BPISCM)? How does BPISCM Enhance the Firm’s Marketing Efforts to Create Competitive Advantage? Why Is BPISCM So Rare in Today’s Business Organizations?”
Hints:
Firstly, there is no “right answer” to this question. Rather, I expect you to draw upon and integrate ideas and concepts from the articles in your readings packet (not from other sources) to logically present your argument and demonstrate your command of the materials that you have been exposed to this semester.
I would ask that you make sure you carefully follow the directions above, and that your paper is flawlessly written and spell-checked, well organized, and stimulating. Don’t waffle – make every word count!
Please do not hesitate to consult with me if this, your final mission, requires further