4 p's of marketing

Topics: Marketing, Pricing, Gesture Pages: 5 (988 words) Published: March 1, 2014
Product-
Core actual augmented, done

Product by involvement
The product we would be marketing would be a specialty product. The product would not typically be bought on a daily basis, however

Place
Distribution intensity would be intense. The app

Core
the core benefit formed by the product is convenience. It permits consumers to manipulate images and videos hands free i.e. through hand and body signals.

Actual
the actual product is the application, which allows consumers to use the kinect as a device enabling consumers to manipulate images and videos with a simple hand gesture.

Augmented
A warranty, delivery, customer care, tutorials online,

Product involvement: Based on product involvement criteria, it is obvious this product will be classified as a specialty product. Although this usually means that the product is expensive, this product still comes under the specialty product criteria due to its unique nature. This product will also require extensive research from the consumer, confirming and underlying its specialty involvement with the use of the application.

Branding:
Mission statement- to provide consumers with a product that allows consumers who own an xbox kinect to utilize hands free convenience in a range of different non gaming aspects.

Services: we offer an application that allows consumers to replace traditional peripherals such as key bored mousse and any such wired devices, and allow content on your screen to be manipulated through the use of hand gestures and voice control.

Specialize: we specialize in producing an application that utilizes the use of xbox kinect camera sensor capabilities to deliver a an application with a non gaming purpose that appeals an undifferientated market

Tagline: Our tagline statement aims to appeal to an undifferentiated market. In saying so, our tagline is simple: “No matter who you are, where you are, or what your doing, this piece of technology will simplify your needs in life”

Packaging: the packaging of the product will be simple yet effective. Considering the software will be placed on a CD, the packaging will be a plastic case that can hold a CD. Some form of appealing writing will be written on the front of the case. These will include Vibrant colors, that will attract consumer attention in the market place, which will further maximize product growth.

Promotion
Consumer decision-making
Message: Those consumers will be purchasing not only a product but also the opportunity to experience the upmost convenience in modern technology.
Objectives
CREATING AWARENESS
1. Magazines/articles
Cooking magazines, cook books, medical magazines, new scientist magazine, and mechanic magazines.

2. Creating awareness through placing examples of the product in the following places Including shopping malls, Harvey Norman, jb hi fi, wow. Sight and sound, Eb Games, Cooking Stores, Office Works, Bunning’s, and other hardware stores.

3. Promoting the product by placing it in other products will help achieve consumer awareness. Such as; Placing the product in cereal boxes, cooking books, mechanic hardware (Buy one product and receive ours free) 4. Radios channels

5. Advertising on TV (try and target when the most amount of people are watching as we are not targeting any specific audience, all that matters is the numbers.

STIMULATE DEMAND
Primary demand
Pioneer promotion
Selective demand

ENCOURAGE PRODUCT TRIAL
TV Shows
We shall promote our product through TV shows that sell other products. In these shows we will give the first 30 callers our product. Also for those consumers who receive the product for free along with other consumers that buy this product a 30 day trial period. Morning shows; to demonstrate the use of this new product, this will further target an undifferentiated market.

BUSINESS TO BUSINESS MARKETING
A different type of promotional channel will be through business to...
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