4 p's of marketing
Product-
Core actual augmented, done
Product by involvement
The product we would be marketing would be a specialty product. The product would not typically be bought on a daily basis, however
Place
Distribution intensity would be intense. The app
Core the core benefit formed by the product is convenience. It permits consumers to manipulate images and videos hands free i.e. through hand and body signals.
Actual the actual product is the application, which allows consumers to use the kinect as a device enabling consumers to manipulate images and videos with a simple hand gesture.
Augmented A warranty, delivery, customer care, tutorials online,
Product involvement: Based on product involvement criteria, it is obvious this product will be classified as a specialty product. Although this usually means that the product is expensive, this product still comes under the specialty product criteria due to its unique nature. This product will also require extensive research from the consumer, confirming and underlying its specialty involvement with the use of the application.
Branding:
Mission statement- to provide consumers with a product that allows consumers who own an xbox kinect to utilize hands free convenience in a range of different non gaming aspects.
Services: we offer an application that allows consumers to replace traditional peripherals such as key bored mousse and any such wired devices, and allow content on your screen to be manipulated through the use of hand gestures and voice control.
Specialize: we specialize in producing an application that utilizes the use of xbox kinect camera sensor capabilities to deliver a an application with a non gaming purpose that appeals an undifferientated market
Tagline: Our tagline statement aims to appeal to an undifferentiated market. In saying so, our tagline is simple: “No matter who you are, where you are, or what your doing, this piece of technology will simplify your needs
Core actual augmented, done
Product by involvement
The product we would be marketing would be a specialty product. The product would not typically be bought on a daily basis, however
Place
Distribution intensity would be intense. The app
Core the core benefit formed by the product is convenience. It permits consumers to manipulate images and videos hands free i.e. through hand and body signals.
Actual the actual product is the application, which allows consumers to use the kinect as a device enabling consumers to manipulate images and videos with a simple hand gesture.
Augmented A warranty, delivery, customer care, tutorials online,
Product involvement: Based on product involvement criteria, it is obvious this product will be classified as a specialty product. Although this usually means that the product is expensive, this product still comes under the specialty product criteria due to its unique nature. This product will also require extensive research from the consumer, confirming and underlying its specialty involvement with the use of the application.
Branding:
Mission statement- to provide consumers with a product that allows consumers who own an xbox kinect to utilize hands free convenience in a range of different non gaming aspects.
Services: we offer an application that allows consumers to replace traditional peripherals such as key bored mousse and any such wired devices, and allow content on your screen to be manipulated through the use of hand gestures and voice control.
Specialize: we specialize in producing an application that utilizes the use of xbox kinect camera sensor capabilities to deliver a an application with a non gaming purpose that appeals an undifferientated market
Tagline: Our tagline statement aims to appeal to an undifferentiated market. In saying so, our tagline is simple: “No matter who you are, where you are, or what your doing, this piece of technology will simplify your needs