3M1 MondeNissinCorporation NissinWafers
University of Santo Tomas
College of Commerce and Business Administration
1st Semester, A.Y. 2013 – 2014
A Comprehensive Distribution Plan and Strategies for Monde Nissin Corporation and Nissin Wafers
Submitted to:
Mr. Mario C. Angeles
Submitted by:
Tan, Niña Kristel M.
Algallar, Zoe Astrid R.
Daquioag Jr., Eduardo D.
Dela Rosa, Nicole S.
3M1
October 4, 2013
TABLE OF CONTENTS I. Team’s Specific Objectives 2
II. Recognizing The Need For A Channel Design Decision 2
III. Setting And Coordinating Distribution Objectives
a. Company’s General Objectives 2
b. Company’s Marketing Objectives 2
c. Company’s Distribution Objectives 2
d. New Distribution Objectives 3
IV. Specific Distribution Tasks
a. Overall Distribution Tasks Needed By Company 3
b. Specialized Tasks Needed By The Company 3
c. Specific Value Added Services (Service Outputs) Demanded By The Consumers 3
d. Specific Value Added Services (Service Outputs) Provided By The Company 4
e. Gap Analysis 5
V. Developing Possible Alternative Channel Structures
a. Channel Formats (Types) Needed (Old And New) 6
VI. Evaluation Of The Variables Affecting Channel Structure
a. Market Variables 7
b. Product Variables 8
c. Company Variables 9
d. Intermediary Variables 9
e. Environmental Variables 10
f. Behavioral Variables 10
g. Sources Of Power Needed To Influence Channel Members 11
VII. Distribution Strategies And Final Distribution Channel System Design
a. Proposed Distribution Channel System Design 12
b. Distribution
College of Commerce and Business Administration
1st Semester, A.Y. 2013 – 2014
A Comprehensive Distribution Plan and Strategies for Monde Nissin Corporation and Nissin Wafers
Submitted to:
Mr. Mario C. Angeles
Submitted by:
Tan, Niña Kristel M.
Algallar, Zoe Astrid R.
Daquioag Jr., Eduardo D.
Dela Rosa, Nicole S.
3M1
October 4, 2013
TABLE OF CONTENTS I. Team’s Specific Objectives 2
II. Recognizing The Need For A Channel Design Decision 2
III. Setting And Coordinating Distribution Objectives
a. Company’s General Objectives 2
b. Company’s Marketing Objectives 2
c. Company’s Distribution Objectives 2
d. New Distribution Objectives 3
IV. Specific Distribution Tasks
a. Overall Distribution Tasks Needed By Company 3
b. Specialized Tasks Needed By The Company 3
c. Specific Value Added Services (Service Outputs) Demanded By The Consumers 3
d. Specific Value Added Services (Service Outputs) Provided By The Company 4
e. Gap Analysis 5
V. Developing Possible Alternative Channel Structures
a. Channel Formats (Types) Needed (Old And New) 6
VI. Evaluation Of The Variables Affecting Channel Structure
a. Market Variables 7
b. Product Variables 8
c. Company Variables 9
d. Intermediary Variables 9
e. Environmental Variables 10
f. Behavioral Variables 10
g. Sources Of Power Needed To Influence Channel Members 11
VII. Distribution Strategies And Final Distribution Channel System Design
a. Proposed Distribution Channel System Design 12
b. Distribution