Should Paul Guehler approve the Authorization for Expenditure for the new privacy screen if Andy Wong sends it up to him?
First two attempts of Wong’s team to launch new product crushed. First of all, it can be because of false assumptions (“dangerous assumptions”) that were made by team. That’s why we can conclude that level of uncertainty for new security screeen is rather high and Optic System doesn’t see all opportunities and threats. There is no relevant marketing research for new product. Two main advantages that were found by Noirjean are not sufficient to beat competitors. So, it can be that two risks “Existing Competition” and “Emerging Competitors” that were estimated as low risk are much higher. In Fact 3M doesn’t offer a unique product with non- established market and channels of distribution. Several companies have strong position on the market. The next point that is not positive towards new 3M’s filters is retail price which is much higher than competitors can offer.
So, I believe Optics Systems division has not much credits to continue developing new privacy screen. The resources from OS should be allocated to different department inside Safety & Security Systems division.
What should Wong & Guehler’s roles be in enhancing corporate entrepreneurship at 3M?
Andy Wong and Paul Guehler first of all should motivate their employee. There are several things they can do both: provide their people challenges, freedom, resources, work-group features, supervisory encouragement and organizational support.
The difference in management level of Wong and Guehler make them to concentrate on some particular things. Wong as a division leader and should develop individuals inside his group and support their every day activity. Besides, it is crucial for him to ensure expertise and manage cross functional teams. He is responsible for best practices across unit and making the difference between short-term goals and long-term visions....
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