A new manager is starting in the organisation shortly. I have been asked to provide a written briefing note for this new – starter so that he can gain some understanding of the organisation in preparation for his start. Below is a summary of information that will give the new starter a chance to gain some understanding of the organisation and what we do and how we operate.
CRANSWICK plc as an example for the purpose of this assignment
A list of what the organisation produces or the services that it offers to its customers
Cranswick is one of the largest food producers in Britain with products spanning retail shelves and restaurant menu's across the country and internationally. We continue to build a winning business by staying true to a simple ethos; authentically made British food, without compromise. We take the skills of artisans, and with a dedication to the crafts perfected over generations, make great, tasty food for everyone to enjoy. It may take a little longer, but as with all quality products, time is a key ingredient and an investment worth making. Our long-term growth strategy is focused on consolidating existing market positions, developing new products channels in our core UK food market and growing our international operations and customer base. Growth will continue to be driven by organic initiatives and targeted acquisitions.
As one of the largest producers in the country, with farms across Yorkshire and East Anglia we guarantee the quality of the pork we produce, because we nurture our pigs from birth. With an emphasis on animal welfare, supplying under the RSPCA ‘Freedom Food’ farm assurance scheme for free range, outdoor bred and reared pork, we offer our customers a genuine connection to the food they buy from us.
We have continually invested in our production facilities; to remain state-of-the-art you must consistently embrace technology and innovation. Our award winning estate offers cutting edge production and a