392EKM Assignment THY

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392EKM
Aviation Strategy and Planning

Analysis of a Chinese Aviation-related Company using the Five Forces Framework

Student Name: Tam Hon Yi
Student ID: 54076675
Date: 07/03/2015

Table of Contents
1. Introduction
2. Analytical Framework
3. Analysis and Interpretation
4. Conclusion and Recommendation
5. Appendix
A. List of References

1. Introduction
Airline industry is a part of Aviation industry. It facilitates world trade, tourism, and world economy growth, etc. It can deliver the people and goods in short time by using the modern technology. The airline industry has some competitive advantages than other forms of travel, such as railway and trucks. The airplane can deliver a large quantity of goods in short time without the traffic problems.
In the past few years, the number of passengers for travel has increased every year. Not only for the leisure purpose, but also the businesses travel increased as well. The main market of air travel will be in Europe, North America and Asia in the future.
The air travel market still growing in Asia, and most of the travelers came from Greater China. The Greater China occupies the largest air travel market in Asia. Hong Kong is a major international and regional aviation center in China. Many Greater China travelers transit in Hong Kong to different countries. Hong Kong International Airport is one of the busiest airports in the world, the world’s major airlines have flights to Hong Kong every day.
There are only few airlines in Hong Kong, like Dragonair, Hong Kong Express Airways, Hong Kong Airlines and Cathay Pacific Airways. The flight route of Dragonair is usually between different countries in Asia. 47 destinations operated by Dargonair, which is 22 destinations are from Hong Kong to mainland China. It has total 41 aircrafts, they are all from Airbus, which is including A320 and A330. Hong Kong Express is a low cost company, it provides the low cost tickets for customer to choose. It has total 9 fleets of A320



References: Cathay Pacific. 2015. Sustainable development. [ONLINE] Available at:http://www.cathaypacific.com/cx/en_HK.html. [Accessed 06 March 15]. Georges. U , 2012. Five forces analysis of the airline business. Strategic Management, 2, 6. Cathay Pacific. 2015. History. [ONLINE] Available at: http://www.cathaypacific.com/cx/en_HK/about-us/about-our-airline/history.html. [Accessed 06 March 15]. Cathay Pacific. 2015. Fleet. [ONLINE] Available at: http://www.cathaypacific.com/cx/en_HK/about-us/about-our-airline/fleet.html. [Accessed 06 March 15]. Cathay Pacific. 2015. Awards / Honours. [ONLINE] Available at:http://www.cathaypacific.com/cx/en_HK/about-us/about-our-airline/awards-honours.html. [Accessed 06 March 15]. Cathay Pacific. 2015. Alliance and partnerships. [ONLINE] Available at:http://www.cathaypacific.com/cx/en_HK/about-us/about-our-airline/alliance-and-partnerships.html. [Accessed 07 March 15]. HK Express. 2015. Information. [ONLINE] Available at: http://www.hkexpress.com/en-us/aboutus/ourstory.aspx. [Accessed 06 March 15]. Dragonair. 2015. Introduction. [ONLINE] Available at: http://www.dragonair.com/ka/en_HK/about-us/about-our-airline/introduction.html. [Accessed 06 March 15]. END

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