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360° Performance Evaluation at Morgan Stanley

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360° Performance Evaluation at Morgan Stanley
Case Write-up

* Case: 360° Performance Evaluation at Morgan Stanley
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Vision Statement: “Connecting people, ideas and capital, we will be our clients’ first choice for achieving their financial aspirations.”
This vision draws on essential skills in connecting the brightest people with the most powerful ideas and the capital to help clients succeed on their own terms. (Letter to Shareholders)
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Strategic Goals | Needed Capabilities | Culture & Values | 1. Increase revenues +10% 2. Maintain a strong Return on Equity (+15%) 3. Diversify source of earnings: Increase Market Share in Derivatives, Global Investments businesses 4. Be known as “best in class” for Innovation and Intellectual Leadership | 1. Capture client “wallet share” 2. Develop/maintain broad and deep product knowledge 3. Build unique product solutions for complex client problems 4. Replicate solutions for different client segments with similar needs 5. Gain operating efficiency through superior execution | * Innovation * Intellectual excellence * Client driven: “That is what gets us the first call when a client has a problem that needs a solution and the last call after he has surveyed the competition.” * Value diverse perspectives: “A corporate culture that is open and inclusive is fundamental to our role as a global leader constantly striving for excellence in all that we do.” |

1. The stated main objective of Morgan-Stanley’s performance management system: Morgan-Stanley’s objective of this system is to provide every employee with quality performance feedback which was not available to its employee before. The bottom-line of this system is to encourage “continuous professional development of its employees” which will lead to a higher level of company’s performance.

2. Assessing the effectiveness of Morgan Stanley’s 360-degree system, using the

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