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3 Year Marketing Plan for Company G

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3 Year Marketing Plan for Company G
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Company G
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3-Year Marketing Plan for Company G

Introduction
Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair while leaving it feeling healthier and more luxurious than when they started.
Mission Statement
The latest appliance conceived by Company G is the Healthy Hair Flat Iron. It enables women of all walks of life to achieve healthy beautiful hair all in the convenience of their home. Purchasers of the HHFI will be able to see, feel and experience the high quality within minutes of using it. This appliance aligns with our mission statement of: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Our latest innovation is the ‘Healthy Hair Flat Iron’. The HHFI is the latest in flat iron technology. It provides women of all ethnicities the opportunity to achieve beautiful straight hair all the while leaving it healthier and more luxurious than when they opened the box. The Healthy Hair Flat Iron works on short hair and long hair, coarse hair as well as fine hair. The key to strong gorgeous hair is the new Healthy Hair Flat Iron.
The difference is in our technology. We’ve revolutionized the process of flat ironing hair by infusing natural and necessary elements into our steam that other irons strip out of hair. The Healthy Hair Flat Iron has a small but essential reservoir where users simply fill it and commence using. The steam releases over the hair slowly and efficiently so users can go weeks, depending on hair length, without refilling the reservoir.
Consumer Product

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