3 Day Garage Sale
Andrea Bennett
A42583512
ADV 342 Sec 001
10/14/12
Assignment #2
On October 9th, 2012 I traveled to Holt Michigan to attend a 3-day garage sale. I found the ad on www.craigslist.com browsing the Lansing Area Garage Sale search. I’ve attached a picture of the ad for this particular garage sale at the end of this paper. The owner of the house, Pam and her sister Karen overlooked the sale held in Pam’s garage. They are a single-family home. We introduced ourselves at arrival and asked for permission to take pictures. They were very welcoming and friendly towards our arrival and told us we could do so.
Initially they asked if we were looking for anything specific and chatted with us. Pam began to tell us the history to some of the items …show more content…
Two sellers were present when we arrived and during our stay, 4 customers came through. The customers were all elderly and all from around the area. Two women came in looking for specific items they saw were advertised online and one man was looking for old antique jewelry. The other lady seemed to just be browsing but she did not purchase anything. The set up in the garage made for an easy flow of traffic and really getting a great look of all the products. The customers were polite, did not say much and kept to themselves. The two elderly ladies that came in for specifics were looking for old tapes and cassettes and old golf clubs. They ended up finding what they needed and made their purchase. Nobody stayed longer than a half hour. The clubs were $4.50 per club and the cassettes were $1.50. Items at this garage sale were very cheap. The main thing I noticed about customer behavior was with the seller, who was active in each of her customer’s sales. She politely greeted everyone and helped each customer out; she connected and shared stories with every single person who came through, which I thought was a unique niche to her garage sale. The customers were polite back and seemed very interested in the stories behind her items and some even shared family history stories they had. It was a nice atmosphere to be observing.
Insights:
* Seller (Pam) – She is passionate about garage selling after her husband
A42583512
ADV 342 Sec 001
10/14/12
Assignment #2
On October 9th, 2012 I traveled to Holt Michigan to attend a 3-day garage sale. I found the ad on www.craigslist.com browsing the Lansing Area Garage Sale search. I’ve attached a picture of the ad for this particular garage sale at the end of this paper. The owner of the house, Pam and her sister Karen overlooked the sale held in Pam’s garage. They are a single-family home. We introduced ourselves at arrival and asked for permission to take pictures. They were very welcoming and friendly towards our arrival and told us we could do so.
Initially they asked if we were looking for anything specific and chatted with us. Pam began to tell us the history to some of the items …show more content…
Two sellers were present when we arrived and during our stay, 4 customers came through. The customers were all elderly and all from around the area. Two women came in looking for specific items they saw were advertised online and one man was looking for old antique jewelry. The other lady seemed to just be browsing but she did not purchase anything. The set up in the garage made for an easy flow of traffic and really getting a great look of all the products. The customers were polite, did not say much and kept to themselves. The two elderly ladies that came in for specifics were looking for old tapes and cassettes and old golf clubs. They ended up finding what they needed and made their purchase. Nobody stayed longer than a half hour. The clubs were $4.50 per club and the cassettes were $1.50. Items at this garage sale were very cheap. The main thing I noticed about customer behavior was with the seller, who was active in each of her customer’s sales. She politely greeted everyone and helped each customer out; she connected and shared stories with every single person who came through, which I thought was a unique niche to her garage sale. The customers were polite back and seemed very interested in the stories behind her items and some even shared family history stories they had. It was a nice atmosphere to be observing.
Insights:
* Seller (Pam) – She is passionate about garage selling after her husband