2nd BoldfLASH

Topics: Communication, Organizational studies, Graphic communication Pages: 7 (1543 words) Published: July 8, 2015
BOLDFLASH

INTRODUCTION
BoldFlash Inc. original name was BoldDisk. It is a Waltham, Massachusetts based company. BoldFlash was founded by two computer science professors in 1982. BoldFlash is a company which make products like Flash memory machines and technology. It also make components for electronic devices like Mp3 players, floppy disk etc. Basically, the company produces computer storage media products. The company have its headquarters in Shanghai, Austin & Ontario. The revenue generated by company is about $3.9 billion which is of this year only. The industrial revenue of BoldFlash is 19.5% out of the total company’s revenue. Smartphone Manufactures are the largest customers of BoldFlash. So the mobile division department is the one department which should work most efficiently. Only the mobile division department generate $1.5 billion revenue in a year. Their clients include OEM and they supply directly to the consumer markets. Bold Flash’s mobile division is suffering from unsettled problems, due to certain missed opportunities in the tablet market. Company is facing challenges in many different external and internal areas. BoldFlash is far behind from its competitor and due to recent poor performance and low product development the morale of employees are very low. But the basic problem company is facing is internal that is intra-departmental issues. No clear role and authority is seen by the managers and executives of the company. This clearly shows lack of experience and vague understanding of objectives and goals. BoldFlash is facing inaccessibility problem at work which is due to ineffective communication problem. They are under the illusion that there is no problem within their departments and divisions. Because of their top-down approach they are facing failure in communicating difficulties. Company problems are leading to breakdown the teamwork and communication platform within the organization. The unproductive conflicts between the functional teams result in fading innovative practices. They are failed in leading diverse department through storming stage. In order to solve these organizational issues a proper organizational structure is required which can help in maintaining a better cohesive team and department. Strategic Planning

So to solve these challenging problems BoldFlash organize a training plan which is based on developing communication strategies in all areas and departments. BoldFlash is using a collaborative communication approach in their training program which will facilitate employee’s involvement and help maintain a satisfied workplace environment. Collaborative Communication at Workplace

Collaborative communication is always termed as communication however, communication is not always done through collaborative medium. Communication is a process which involve individuals to create a shared level of information with one another which support in reaching mutual understanding (Rogers and Kincaid, 1981). Collaborative communication is a procedure of communication in which contributors of communication share information for creating meaning and mutual understanding of meaning in a shared environment for a specific purpose (Schrage, 1990). Effective communication methods in organization increase productivity as well as company morale. It also help in reducing turnover rate and improve working environment. BoldFlash is facing inter-departmental issue, if they can implement and execute communication strategies they can easily solve internal conflicting problems. BoldFlash employees feels isolated from headquarter as manager and executives are not promoting communication collaboration plan. BoldFlash is currently implementing top-down approach whose result are not at all efficient. This is why the satisfaction level of employees are quite low which is why they are facing problems in meeting demands of product development. These problems can be solved by communicating these issues...
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