23685319 The Business Strategy Game
The Business Strategy Game
Online 8th Edition
Orientation and Overview
1-1 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members.
The marketplace is worldwide—production and sales activities can be pursued in North America, Latin
America, Europe-Africa, and Asia Pacific
There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales 1-2 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
The industry setting is modeled to closely approximate the realworld character of the globally competitive athletic footwear industry. Company operations are patterned after those of an athletic footwear company that makes its footwear at companyoperated plants.
Cause-effect relationships and revenue-cost-profit relationships are based on sound business and economic principles.
Company operations are made as realistic as possible and the functioning of the marketplace in The Business Strategy Game closely mirrors the competitive functioning of the real-world athletic footwear market, thus allowing you and your comanagers to proceed rationally and logically in deciding what to do. 1-3 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
You and your co-managers have responsibility for managing all aspects of the company’s operations. As a senior executive, you get to test your ideas about how to run a company (in as realistic a competitive market setting as can be created), and the “live case” nature of the simulation provides prompt feedback on the outcomes of your decisions.
Your challenge
Online 8th Edition
Orientation and Overview
1-1 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members.
The marketplace is worldwide—production and sales activities can be pursued in North America, Latin
America, Europe-Africa, and Asia Pacific
There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales 1-2 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
The industry setting is modeled to closely approximate the realworld character of the globally competitive athletic footwear industry. Company operations are patterned after those of an athletic footwear company that makes its footwear at companyoperated plants.
Cause-effect relationships and revenue-cost-profit relationships are based on sound business and economic principles.
Company operations are made as realistic as possible and the functioning of the marketplace in The Business Strategy Game closely mirrors the competitive functioning of the real-world athletic footwear market, thus allowing you and your comanagers to proceed rationally and logically in deciding what to do. 1-3 McGraw-Hill/Irwin
© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
What Is The Business
Strategy Game All About?
You and your co-managers have responsibility for managing all aspects of the company’s operations. As a senior executive, you get to test your ideas about how to run a company (in as realistic a competitive market setting as can be created), and the “live case” nature of the simulation provides prompt feedback on the outcomes of your decisions.
Your challenge