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“Marketing is becoming increasingly irrelevant to the needs of business today”. To what extent do you agree with this statement?
Yes: becoming more irrelevant nowadays
Because
1.The decline within the firm
-Lack of authority and credibility
-Marketing function has been send out across department
-CMO have little power
2.De-skill of marketing staff
Because marketers are lack of marketing skill so marketing failed
-Marketer myopia: Look for short-term result only (monthly, this quarter, this week) Use ‘me too’ product customer feeling angry with it
So, they use tactical approach focused on quarterly targets to keep shareholders happy
-Anyone can be marketer need to require certificate
3.The negative feeling to marketing from organization and customer
-More than 60% have a negative feeling and only 10% express positive view about marketing
-Skill gap: Can’t communicate or explain with other departments so the budget often cut down
Marketer don’t know about finance and also other don’t understand marketing
4.Power of technology
-Customer feels more appreciate with co-creation
‘Do it yourself marketing’
-Internet have incredibly empower customer
(e.g. share comment about the brand or product via the Internet)
-People find what they want on the Internet
(So, Facebook and twitter are new way to do marketing)
As Internet access increase through out the world,
Marketing เป็นสิ่งที่เชื่อมโยงระหว่างความต้องการของลูกค้าและการนำเสนอของทางบริษัท.
เพราะฉะนั้น Marketing จึงต้องเปลี่ยนไปตามยุคตามสมัย เพื่อตอบสนองความต้องการ ของลูกค้าได้อย่างทันท่วงที และการเปลี่ยนแปลงต่างๆเหล่านี้ทำให้คำนิยามของmarketing ได้เปลี่ยนไปด้วย
According to American Marketing Association, the updated version of marketing definition is “Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and process for creating, communicating, delivering and exchanging market offerings
Yes: becoming more irrelevant nowadays
Because
1.The decline within the firm
-Lack of authority and credibility
-Marketing function has been send out across department
-CMO have little power
2.De-skill of marketing staff
Because marketers are lack of marketing skill so marketing failed
-Marketer myopia: Look for short-term result only (monthly, this quarter, this week) Use ‘me too’ product customer feeling angry with it
So, they use tactical approach focused on quarterly targets to keep shareholders happy
-Anyone can be marketer need to require certificate
3.The negative feeling to marketing from organization and customer
-More than 60% have a negative feeling and only 10% express positive view about marketing
-Skill gap: Can’t communicate or explain with other departments so the budget often cut down
Marketer don’t know about finance and also other don’t understand marketing
4.Power of technology
-Customer feels more appreciate with co-creation
‘Do it yourself marketing’
-Internet have incredibly empower customer
(e.g. share comment about the brand or product via the Internet)
-People find what they want on the Internet
(So, Facebook and twitter are new way to do marketing)
As Internet access increase through out the world,
Marketing เป็นสิ่งที่เชื่อมโยงระหว่างความต้องการของลูกค้าและการนำเสนอของทางบริษัท.
เพราะฉะนั้น Marketing จึงต้องเปลี่ยนไปตามยุคตามสมัย เพื่อตอบสนองความต้องการ ของลูกค้าได้อย่างทันท่วงที และการเปลี่ยนแปลงต่างๆเหล่านี้ทำให้คำนิยามของmarketing ได้เปลี่ยนไปด้วย
According to American Marketing Association, the updated version of marketing definition is “Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and process for creating, communicating, delivering and exchanging market offerings