2012GENERAL PRESENTATION IMAGINARIUM

Topics: National Film Awards, Award, Awards Pages: 26 (1609 words) Published: December 4, 2014
Corporative Presentation

Index
1.Unique Brand
2. High Potential Company
3. Annex

-2-

Imaginarium is UNIQUE
We work for building a

better world
by enjoying a

better childhood

-3-

Unique Brand

Learning to
win and to
lose

Learning
solidarity and
responsibility
values

Having
better
conversations
with
parents

Learning
to have
a better
criteria

Better adults in
the future

hil

dh

Learning
to convince
others

oo
d

B

et

r
e
t

pla

ans a bette
e
m
g
rc
yin

Learning to
be optimistic
and
creative

Learning
many other
things...
-4-

KicoNico:

The real beauty
is inside us.

Our differences
make us unique
-5-

Unique Brand

Own Branded Products

pp

i n a ti o n &

in e

E

y

Ti

rg

g

s

af

a m il y

l I n q u i s iti v

a re d a

n in

I

ua

m

e sh

d

a ti o n & T
c
r
u

ai

ct

Designed and
developed to
promote positive
human values

e

vi
e a ti t y
I n t e ll e

ss & E n

Cr

en

m

ag

Ha

-6-

ess

Unique Brand

Spaces full of magic
Meeting magical spaces that fascinate children and
inspire parents.

-7-

Unique Brand

Multi-channel specialised retail company
21st
century
multi-channel
consumer
Concept Store

ith Partners
Agreements w , corners,...)
(Shop in shop

Online Stores

s
Catalogue sale
-8-

Unique Brand

Unique Model: Opportunity in the world
Growing Niche
DEVELOPED
MARKETS

FAMILY´S
UNIVERSAL
NEED

EMERGING
MARKETS

VERTICAL INTEGRATED
MODEL

HIGHER SENSIBILITY
INCREASING IMPORTANCE
TO HUMAN VALUES
OF CHILD DEVELOPMENT
Education through playing (“I want him to be smarter
Playing key for learning
than me”)
FEW COMPETITORS
NOT COMPETITORS
There is not an integrated Toys are just instruments not
model with educative values a part of the education and
+ their own design and style.
learning.

Solid Model

KEY VALUE
PROCESSES

20 Years of experience
and international success

OWN BRANDED
PRODUCTS &
STORES

DIRECT CUSTOMER
RELATION SHIP

PRICING POWER &
STABLE MARGINS
RESILIENCE TO
ECONOMIC CRISIS

Unique Brand

Unique vertical integrated model
Products
Exclusive ItsImagical Brand
Educational and relational
Design and creation
Quality and safety
Communication and advice
Knowledge center

Stores

Experts
Double door

(vision for parents and children)

Magic spaces (unique experience)
Last generation retail (continuous I+D )
Excellent service
Premium location
Profitability

Pedagogical Knowledge
Commitment with the brand values
Proactive attitude
Continuous training
Professional career

The Brand integrates all the key processes of the model
Members community
Universal philosophy of life
for worldwide families
Relational marketing (Club)
Database of 1,500,000 families
Catalogues
PR and Social Media

Sales channels
Versatility of formats
(shop in shop, corners… )

Online shops
Publishing Imaginarium
Imaginarium Travels

Logistic & Support
Two Logistics Platform (Spain & Asia)
Advanced logistics
tecnology systems
Supply chain efficiency

- 10 -

Index
1. Unique Brand

2. High Potential Company
3. Annex

- 11 -

High Potential Company

Imaginarium Group
Multichannel retail brand specialized in childhood and playing with an unique, vertically integrated and international model. Presence in 2012: 28 countries in 4 continents
Multichannel model:

Retail 95%, Web 5%

391 shops (49% international, 55% franchises)

35,000 m2 of space in Imaginarium shops

1,500,000 members families of Imaginarium Club all over the world

2,300,000 catalogues/year, 12 languages
High brand reputation linked to values that make us different Quality and innovation in the toys’ sector
More than 1,500 persons all over the world, 900 direct employees Annual retail sales 2011 > 138,000,000 €
(42%...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Presentation Essay
  • Presentation Essay
  • imaginarium Essay
  • Essay on presentation
  • Presentation Essay
  • Presentation Essay
  • Presentation Essay
  • Presentation Essay

Become a StudyMode Member

Sign Up - It's Free