Vice President Debate 2012
In the first 2012 Vice Presidential debate, “The Foreign Policy Debate,” both Joe Biden and Paul Ryan were asked how their catholic beliefs affect their view on abortion. Both candidates used implied promises, and collective sanctions of directive language to make people vote for them. Although directive language requires numerous techniques in order for success, implied promises and collective sanctions were key to Biden and Ryan’s sides, because the use of directive language allows people to direct others to do what they believe represents the correct action. In S.I. Hayakawa and Alan R. Hayakawa’s Language in Thought and Action, “The Language of Social Control” states that people need to be careful as directive language users, because the audience often misunderstands the promises implied which leads to disappointment and disillusionment. The purpose of directive language: to influence people to act in certain ways (65). Directive language becomes useless without affective power, and directives usually carry implied promises (67). An implied promise directs someone to act in a certain way, in order to receive certain benefits from them (66). Directives have collective sanctions; agreements made about consequences (68). Directive words are often phrased with words that include affective connotations, and have phrases that often have to do with supernatural powers. Also directives are punished by society if not by God, have motives with the purpose to impress, and have vows that are frequently repeated in order to help keep the memory (69). Society has an agreement about ownership as well as protects a person’s purpose to use whatever the object. Implied promises are nothing beyond “outline maps” of “territories-to-be” that often lead to disappointment (72). The 2012 Vice Presidential debate was found on www.washingtonpost.com. Throughout the debate, both sides, Ryan and Biden used an implied promise in order to get the public to...
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