2 case
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User ID = jwu17813102
Password = btaoup
Maram Almaneea
Professor: Morin
Public Relations Cases and plans
3/26/14
CASE #2: Liz Claiborne “Love is Respect”
1. As a publicist, how do you convince a teacher or school to work with you in speaking with the press about such a sensitive, often secretive topic?
A way to convince teachers or school to work with me in speaking with the peers about such a sensitive, often secretive topic is to visit them at their school and prevent talking through phone or technology media so I can really talk and explain clearly when I can use body language and show my real emotions towards this sensitive subject. Then I would explain that violence is a problem for anyone who is a female or has female friends, female relatives, or female co-workers. I would also clarify that I am doing this because nearly one in four women in the United States reports facing violence by a current or former spouse or boyfriend at some point in her life. Also I would point that if any of their students is being abused; she would not just get up and go or forget, or throw her abuser out. I would make sure that the school and the teachers know that anyone who has been in an abusive relationship and experience knows it is a lot harder than that. I would make up their mind by saying that there are all types of emotional, physical, financial, social and spiritual obstacles to overcome. I would also say it again that they really need to work with me if they really care about their student and their future and they should care, they need to talk to them for a big reason that is Long term effects. Last thing I would convince them by is that even though violence is such a sensitive problem, if any of the family knew about what the school and the teacher trying to talk and open this topic with their kids they would really appreciate it and know that the school cares a lot about their kids no
User ID = jwu17813102
Password = btaoup
Maram Almaneea
Professor: Morin
Public Relations Cases and plans
3/26/14
CASE #2: Liz Claiborne “Love is Respect”
1. As a publicist, how do you convince a teacher or school to work with you in speaking with the press about such a sensitive, often secretive topic?
A way to convince teachers or school to work with me in speaking with the peers about such a sensitive, often secretive topic is to visit them at their school and prevent talking through phone or technology media so I can really talk and explain clearly when I can use body language and show my real emotions towards this sensitive subject. Then I would explain that violence is a problem for anyone who is a female or has female friends, female relatives, or female co-workers. I would also clarify that I am doing this because nearly one in four women in the United States reports facing violence by a current or former spouse or boyfriend at some point in her life. Also I would point that if any of their students is being abused; she would not just get up and go or forget, or throw her abuser out. I would make sure that the school and the teachers know that anyone who has been in an abusive relationship and experience knows it is a lot harder than that. I would make up their mind by saying that there are all types of emotional, physical, financial, social and spiritual obstacles to overcome. I would also say it again that they really need to work with me if they really care about their student and their future and they should care, they need to talk to them for a big reason that is Long term effects. Last thing I would convince them by is that even though violence is such a sensitive problem, if any of the family knew about what the school and the teacher trying to talk and open this topic with their kids they would really appreciate it and know that the school cares a lot about their kids no