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2.1. Why Cloud Services Are Popular?

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2.1. Why Cloud Services Are Popular?
1. Introduction
1.1 Cloud Computing Cloud computing is a modern computing paradigm that delivers resources such as processing, storage, network and software are abstractions that are provided as services over the Internet in a remotely accessible fashion. Figure 1 - The Cloud Computing Layered Model.
The following definition of cloud computing has been developed by the U.S. National Institute of Standards and Technology (NIST):
“Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released
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Cloud Perspective
1.2.1. Why cloud services are popular?
Cloud services are popular because they can reduce the cost and complexity of owning and operating computers and networks. Since cloud users do not have to invest in information technology infrastructure, purchase hardware, or buy software licenses, the benefits are low up-front costs, rapid return on investment, rapid deployment, customization, flexible use, and solutions that can make use of new innovations. In addition, cloud providers that have specialized in a particular area (such as e-mail) can bring advanced services that a single company might not be able to afford or develop. Figure 3 - Cloud Services Concept
Some other benefits to users include scalability, reliability, and efficiency. Scalability means that cloud computing offers unlimited processing and storage capacity. The cloud is reliable in that it enables access to applications and documents anywhere in the world via the Internet. Cloud computing is often considered efficient because it allows organizations to free up resources to focus on innovation and product
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Specifically, cloud computing may improve efforts to build privacy protection into technology from the start and the use of better security mechanisms. Cloud computing will enable more flexible IT acquisition and improvements, which may permit adjustments to procedures based on the sensitivity of the data. Widespread use of the cloud may also encourage open standards for cloud computing that will establish baseline data security features common across different services and providers. Cloud computing may also allow for better audit trails. In addition, information in the cloud is not as easily lost (when compared to the paper documents or hard drives, for example)
1.2.2 Potential Privacy Risks
While there are benefits, there are privacy and security concerns too. Data is travelling over the Internet and is stored in remote locations. In addition, cloud providers often serve multiple customers simultaneously. All of this may raise the scale of exposure to possible breaches, both accidental and deliberate.
Concerns have been raised by many that cloud computing may lead to “function creep” — uses of data by cloud providers that were not anticipated when the information was originally collected and for which consent has typically not been obtained. Given how inexpensive it is to keep data, there is little incentive to remove the information from the cloud and more reasons to find other

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