2.08 body paragraph

Topics: Advertising / Pages: 7 (1610 words) / Published: Nov 2nd, 2013
Advertisement Chart How does the ad use logos?
How does the ad use pathos?
How does the ad use ethos?
Does the ad seem effective to you?
Explain your reasoning.
Your favorite electronic device The video uses logos by saying that the IPhone 4s has 8 megapixels and all new optics which makes it more than the leading competition.

The video uses pathos by saying siri is an amazing assistant that listens to you and understands you when you need her.

The video uses ethos because it explains that it uses the dual core A5 chip which gives the phone twice as much processing power as its previous model.

Yes, because it uses all three techniques to convince the consumer

Internet link to the advertisement http://www.youtube.com/watch?v=KxvRvry09Yo
A vehicle you would like to own someday The video uses logos by saying that the door panel is really hard to make and it makes the car look amazing

The video uses pathos because it says for people’s feelings that it gives you a fun driving experience that people will like

This video uses ethos because it says it drives smoother than all other cars in its category

Yes, because it reviewed almost everything on the car and it told me the negatives and positives of it.

Internet link to the advertisement http://www.youtube.com/watch?v=8m5St2H7Cb0
A food or beverage that seems healthy This document uses logos by explaining that yogurt can help against gum disease.

This document uses pathos by saying that by consuming yogurt it boosts health and your immune system. This has to make someone happy knowing their health is really high.

This document uses ethos because it says researchers from Japan analyzed dietary intakes from nearly 1,000 adults and found those who consumed the highest levels of dairy (including yogurt) had the healthiest gums.

This ad seems effective to me because it shows a ton of facts about yogurt and

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