1984 Propaganda

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1984: Propaganda and Persuasion A) The 5 examples of different techniques of propaganda and persuasion from 1984 are: * Glittering Generality- emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. * Ad Hominem- Attacking one's opponent, as opposed to attacking their arguments * Milieu Control- An attempt to control the social environment and ideas through the use of social pressure. * Bandwagon- Appeals attempt to persuade the target audience to join in and take the course of action that everyone else is taking. * Cult of Personality- when an individual uses mass media to create an idealized and heroic public image.

1) I. “WAR IS PEACE” “FREEDOM IS SLAVERY” “IGNORANCE IS STRENGTH”. (Orwell 4).
II. “As usual, the face of Emmanuel Goldstein, the Enemy of the People, had flashed onto the screen. There were hisses here and there among the audience. The little sandy-haired woman gave a squeak of mingled fear and disgust”. (Orwell 11).
III. “BIG BROTHER IS WATCHING YOU” (Orwell 2).
IV. “We do not merely destroy our enemies; we change them.” (Orwell 253).
V. “2 + 2 = 5” (Orwell 290)

2) I. Glittering Generality
II. Ad Hominem
III. Milieu Control
IV. Bandwagon
V. Cult of Personality

3) I. The Glittering Generality quote satisfies the 4 criteria for propaganda by persuading people with catchy slogans, announcing it to all citizens, follows the Big Brother agenda, and has faulty reasoning and emotional appeals.
II. The Ad Hominem quote satisfies the 4 criteria for propaganda by persuading people that Goldstein is a bad person and that they should be enemies with him, it applies to all citizens, follows the Party’s agenda by convincing people to be enemies with their enemies, and it has emotional appeals and faulty reasoning, just to gain power as a nation.
III. The Milieu Control quote satisfies the 4 criteria for propaganda by persuading people that they shouldn’t be secretly

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