19 Ways to Attract More Customers Through CrossPromotion
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Kare Anderson reveals 19 ways to co-market with other
by Kare Anderson
To stand out from their competition in a crowded advertising marketplace, all kinds and sizes of businesses, nonprofits, and Search government agencies are joining forces to reach their mutual market of "customers" more efficiently. Their cross-promotions include "bundled" offerings, cause marketing, co-branding, coop marketing, and shared space. Cross-promotion has the potential for ► PR Marketing a big marketing payoff because partners can successfully expand through one another's customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional "solo" methods of networking, advertising, or PR. Bookmark Us Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion. 1. Print joint promotional messages on your receipts. 2. Offer a reduced price, special service, or convenience if customers buy products from you and your partner. 3. Hang signs or posters promoting one another on your walls, windows, or products. 4. Mention one another's benefits when you speak at local events or are interviewed by the media. 5. Drop one another's flyers in shopping bags. 6. Pool mailing lists and send out a joint promotional postcard.
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7. Promote your partner's products during their slow times, and ask them to do the same for you. 8. Share inexpensive ads in local shopping papers or a nonprofit event program.
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