1805 2007Q9
9. 'Advertisements are often entertaining, but they rarely affect consumer choice.' Is this your experience?
Point 1:
P:Some skeptics would strongly believe that advertisements are rarely entertaining, as most of them are stereotypically the same.
E:For example, housing advertisements for condominiums would always depict a happy family life in the environment, and clothing advertisements would portray extremely good-looking people posing for the products.
E:All these advertisements have the same methodical structure, just with the changes in faces and scenery. There is no entertainment value because some advertisements become expected and anticipated.
L:This would not significantly affect consumer choice as the advertisements in this case have become repetitive and are unable to leave a new impression on consumers.
Point 2:
P:Many would agree that advertisements can be entertaining, but whether or not they truly affect consumer choice also depends on which stage of consumption the consumer is at.
E:Taking car advertisements for example, consumers would merely take them for their entertainment value such as the advertisement on the Mini Cooper splitting up into many on a congested road, reflecting the versatility and flexibility of the car to the audience.
E: Thus such advertisements would have little effect on consumer choice as it takes more than entertaining advertisements to influence purchasing decisions since the products might already be owned and would take greater consideration for purchase.
L:This would apply to items that are not necessities, and advertisements that usually focus on the aesthetics might be different from what the customer is looking for, like the actually performance of the product.
Point 3:
P:There are many advertisments that are very interesting and entertaining, however, more often than not, consumers already know what want to buy and only watch commericals or read advertisments for entertainment value
E:For example,
Point 1:
P:Some skeptics would strongly believe that advertisements are rarely entertaining, as most of them are stereotypically the same.
E:For example, housing advertisements for condominiums would always depict a happy family life in the environment, and clothing advertisements would portray extremely good-looking people posing for the products.
E:All these advertisements have the same methodical structure, just with the changes in faces and scenery. There is no entertainment value because some advertisements become expected and anticipated.
L:This would not significantly affect consumer choice as the advertisements in this case have become repetitive and are unable to leave a new impression on consumers.
Point 2:
P:Many would agree that advertisements can be entertaining, but whether or not they truly affect consumer choice also depends on which stage of consumption the consumer is at.
E:Taking car advertisements for example, consumers would merely take them for their entertainment value such as the advertisement on the Mini Cooper splitting up into many on a congested road, reflecting the versatility and flexibility of the car to the audience.
E: Thus such advertisements would have little effect on consumer choice as it takes more than entertaining advertisements to influence purchasing decisions since the products might already be owned and would take greater consideration for purchase.
L:This would apply to items that are not necessities, and advertisements that usually focus on the aesthetics might be different from what the customer is looking for, like the actually performance of the product.
Point 3:
P:There are many advertisments that are very interesting and entertaining, however, more often than not, consumers already know what want to buy and only watch commericals or read advertisments for entertainment value
E:For example,