1343916104BM206 Course Outline

Topics: Scientific method, Research, Tour de Georgia Pages: 3 (353 words) Published: April 18, 2015
MIDLANDS STATE UNIVERSITY
BUSINESS MANAGEMENT DEPARTMENT
BUSINESS RESEARCH METHODS BM206
Course Outline
BM206 employs a business-focused approach and is aimed at students taking a first course in research. The objective of the course is to provide students with basic information necessary to understand process from formulation to data analysis and to enable then, to apply this knowledge to design their own research project. Content

1. Definition of research
1.1 Purpose of business and management research
1.2 The research process
1.3 The benefits and growing importance of Business research

2.1 Formulating and clarifying the research topic
2.2 Generating research ideas
2.3Searching the literature
2.4literature review
2.5The purpose of a critical review
2.6content and structure of critical review

3.1Deciding on the research approach
3.2Research approach
3.3Multi method approach
3.4Ethics of research design
3.5Credibility of research findings

4.1research designs or strategies
4.2Survey
4.3Case study
4.4Longitudinal
4.5Cross Sectional
4.6Exploratory, descriptive and explanatory studies

5.1 Basics of sampling
5.2 The reason for sampling
5.3Probability and non-probability sampling methods
5.4Sources of data, secondary and primary data
5.5Advantages and disadvantages of secondary and primary data

6.1Data collection
6.2Observation techniques
6.3Questioning techniques
6.4Using semi- structured and depth interview

7.1Measurement
7.2Nature of Measurement
7.3Measurement scales; ordinal; interval and rate scales
7.4Sources of measurement differences
7.5Characteristics of sound management

8.1Data processing and presentation
8.2Editing
8.3Coding
8.4Tabulation
8.5Charting

9.1Data Analysis and Interpretation
9.2Measure of Central Location and Dispersion
9.3Statistical Estimation
9.4Hypothesis testing

10.1Research communication
10.2Research Report format
10.3...
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