1343916104BM206 Course Outline
MIDLANDS STATE UNIVERSITY
BUSINESS MANAGEMENT DEPARTMENT
BUSINESS RESEARCH METHODS BM206
Course Outline
BM206 employs a business-focused approach and is aimed at students taking a first course in research. The objective of the course is to provide students with basic information necessary to understand process from formulation to data analysis and to enable then, to apply this knowledge to design their own research project.
Content
1. Definition of research
1.1 Purpose of business and management research
1.2 The research process
1.3 The benefits and growing importance of Business research
2.1 Formulating and clarifying the research topic
2.2 Generating research ideas
2.3 Searching the literature
2.4 literature review
2.5 The purpose of a critical review
2.6 content and structure of critical review
3.1 Deciding on the research approach
3.2 Research approach
3.3 Multi method approach
3.4 Ethics of research design
3.5 Credibility of research findings
4.1 research designs or strategies
4.2 Survey
4.3 Case study
4.4 Longitudinal
4.5 Cross Sectional
4.6 Exploratory, descriptive and explanatory studies
5.1 Basics of sampling
5.2 The reason for sampling
5.3 Probability and non-probability sampling methods
5.4 Sources of data, secondary and primary data
5.5 Advantages and disadvantages of secondary and primary data
6.1 Data collection
6.2 Observation techniques
6.3 Questioning techniques
6.4 Using semi- structured and depth interview
7.1 Measurement
7.2 Nature of Measurement
7.3 Measurement scales; ordinal; interval and rate scales
7.4 Sources of measurement differences
7.5 Characteristics of sound management
8.1 Data processing and presentation
8.2 Editing
8.3 Coding
8.4 Tabulation
8.5 Charting
9.1 Data Analysis and Interpretation
9.2 Measure of Central Location and Dispersion
9.3 Statistical Estimation
9.4 Hypothesis testing
10.1 Research communication
10.2 Research Report format
10.3 Report format details
Course Evaluation
Course
BUSINESS MANAGEMENT DEPARTMENT
BUSINESS RESEARCH METHODS BM206
Course Outline
BM206 employs a business-focused approach and is aimed at students taking a first course in research. The objective of the course is to provide students with basic information necessary to understand process from formulation to data analysis and to enable then, to apply this knowledge to design their own research project.
Content
1. Definition of research
1.1 Purpose of business and management research
1.2 The research process
1.3 The benefits and growing importance of Business research
2.1 Formulating and clarifying the research topic
2.2 Generating research ideas
2.3 Searching the literature
2.4 literature review
2.5 The purpose of a critical review
2.6 content and structure of critical review
3.1 Deciding on the research approach
3.2 Research approach
3.3 Multi method approach
3.4 Ethics of research design
3.5 Credibility of research findings
4.1 research designs or strategies
4.2 Survey
4.3 Case study
4.4 Longitudinal
4.5 Cross Sectional
4.6 Exploratory, descriptive and explanatory studies
5.1 Basics of sampling
5.2 The reason for sampling
5.3 Probability and non-probability sampling methods
5.4 Sources of data, secondary and primary data
5.5 Advantages and disadvantages of secondary and primary data
6.1 Data collection
6.2 Observation techniques
6.3 Questioning techniques
6.4 Using semi- structured and depth interview
7.1 Measurement
7.2 Nature of Measurement
7.3 Measurement scales; ordinal; interval and rate scales
7.4 Sources of measurement differences
7.5 Characteristics of sound management
8.1 Data processing and presentation
8.2 Editing
8.3 Coding
8.4 Tabulation
8.5 Charting
9.1 Data Analysis and Interpretation
9.2 Measure of Central Location and Dispersion
9.3 Statistical Estimation
9.4 Hypothesis testing
10.1 Research communication
10.2 Research Report format
10.3 Report format details
Course Evaluation
Course