12727231 Minor Project Report For Bba 3
Prepared by
Anshul Gupta
B.B.A (Gen.), IIIrd Semester
Enrollment No. - 0821701707
Date - __________
Faculty guide:
Dr. Ajay Rathore
Guru Gobind Singh Indraprastha University
Tecnia Institute of Advanced Studies
2A & 2B Institutional Area, Madhuban Chowk, Rohini, Delhi-110085
Guru Gobind Singh Indraprastha University
CERTIFICATE
This is to certify that ANSHUL GUPTA student of Tecnia Institute of Advanced Studies has worked under my supervision and guidance on “Brand preference of Mobile Phones with special reference to MOTOROLA PHONES." He was in constant touch with me and the matter embodied in this report is original and authentic and same recommended for evaluation.
I wish him all the best in his entire future Endeavour.
Dr. Ajay Rathore
(Dean Acad
emics)
(T.I.A.S)
ACKNOWLEDGEMENT
Project work is never the accomplishment of an individual rather it is an amalgamation of the efforts, ideas and co-operation of a number of entities.
I would like to thank GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY for giving an opportunity to work on a valuable project.
The completion of the project study that follows, seemed to be a distant goal had it not been for the contribution of Dr. Ajay Rathore for allowing me to work on a very intrinsic part on BRAND PREFERENCE OF MOBILE PHONES with Special reference to MOTOTROLA PHONES.I thank him for the ideas and basic concepts he delivered and shared with me, as they helped me a lot in accomplishing this project of mine.
(Anshul Gupta)
PREFACE
The project gives an insight of the telecom sector through Motorola India ltd. It basically helps understanding the brand preference of consumers with regard to mobile phones. It helps us to know what are the basis on which a customer chooses a particular brand when he purchases a new handset.
The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a customer
Anshul Gupta
B.B.A (Gen.), IIIrd Semester
Enrollment No. - 0821701707
Date - __________
Faculty guide:
Dr. Ajay Rathore
Guru Gobind Singh Indraprastha University
Tecnia Institute of Advanced Studies
2A & 2B Institutional Area, Madhuban Chowk, Rohini, Delhi-110085
Guru Gobind Singh Indraprastha University
CERTIFICATE
This is to certify that ANSHUL GUPTA student of Tecnia Institute of Advanced Studies has worked under my supervision and guidance on “Brand preference of Mobile Phones with special reference to MOTOROLA PHONES." He was in constant touch with me and the matter embodied in this report is original and authentic and same recommended for evaluation.
I wish him all the best in his entire future Endeavour.
Dr. Ajay Rathore
(Dean Acad
emics)
(T.I.A.S)
ACKNOWLEDGEMENT
Project work is never the accomplishment of an individual rather it is an amalgamation of the efforts, ideas and co-operation of a number of entities.
I would like to thank GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY for giving an opportunity to work on a valuable project.
The completion of the project study that follows, seemed to be a distant goal had it not been for the contribution of Dr. Ajay Rathore for allowing me to work on a very intrinsic part on BRAND PREFERENCE OF MOBILE PHONES with Special reference to MOTOTROLA PHONES.I thank him for the ideas and basic concepts he delivered and shared with me, as they helped me a lot in accomplishing this project of mine.
(Anshul Gupta)
PREFACE
The project gives an insight of the telecom sector through Motorola India ltd. It basically helps understanding the brand preference of consumers with regard to mobile phones. It helps us to know what are the basis on which a customer chooses a particular brand when he purchases a new handset.
The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a customer