12 STARBUCKS REPORT

Powerful Essays
Name: Y.K
Lecturer: N.D
Class: Diploma of Management
Date: 1/9/2014
Starbucks: Operational Planning Assignment

Developing the Plan
On June 25th, 2012 Starbucks Coffee Company released our strategic plan to transform the nature of the corporation over the next 18 months of business. Strategic goals for accomplishing the plan were compiled with the secondary purpose of developing operational activities to implement each of them. The following operational activities plan addresses one of them- Starbucks’ goal to “introduce new products to reflect changing food trends amongst customers”. The plan will be divided into three tasks; developing the plan, acquiring resources, and monitoring and reviewing the performance. The latter is a review after six months to determine whether the changes in variances were favourable or unfavourable to the Starbucks’ strategic plan.
The strategic goal of introducing new products to reflect changing food trends will encompass having a research strategy, a marketing strategy, a promotion strategy, and a pricing strategy. Our research team will analyze the food service market for current trends in not only coffee, but in the small delicatessen items that Starbucks carries in some locations. We understand the need to uncover current trends in order to give the client the best choices. We also understand that varying markets across the country may reveal different food trends, and we are prepared to accommodate those differences by offering select items based on the preferences of that market.
Once new food products have been determined, our marketing strategy will focus on making the existence of the new products known to our current as well as new clients. It is our projection that added interest in our new products will result in our goal for growth. We can focus on local and national marketing through television advertisements, signage, and promotional coupons. We will also focus our attention to radio, and



References: Garrett, Alexander. "CRASH COURSE IN... EFFECTIVE INDUCTION." Management Today (2007):22. ProQuest. Web. 27 Aug. 2014 Hendricks, Kenrick, and Joha Louw-Potgieter. "A Theory Evaluation of an Induction Programme." SA Journal of Human Resource Management 10.3 (2012): 1-9. ProQuest. Web. 27 Aug. 2014. Hogan, Joyce, and Robert Hogan. "How to Measure Employee Reliability." Journal of Applied Psychology 74.2 (1989): 273-9. ProQuest. Web. 27 Aug. 2014. Marahão, Carolina, and de P. Alexandre. "Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." Corporate Reputation Review 10.3 (2007): 213-5. ProQuest. Web. 27 Aug. 2014. Martins, Roberto Antonio, and Joao Sobreira Leal. "How to Promote the Employee Ownership of Performance Measurement Systems." IIE Annual Conference.Proceedings (2010): 1-7. ProQuest. Web. 27 Aug. 2014.

You May Also Find These Documents Helpful

  • Better Essays

    Rep Speech

    • 2083 Words
    • 10 Pages

    Republic Day Speech - 2014 1. My dear fellow citizens, distinguished guests, colleagues from the Administration, friends from the media, ladies, gentlemen and children. 2. On the auspicious occasion of the 65th Republic Day, I extend my heartiest greetings and best wishes to all of you. I also convey warm greetings to the members of our Armed Forces, Paramilitary forces and Internal Security Forces. 3. It is a great honour for me to address you on this momentous day. Our Republic Day is an occasion…

    • 2083 Words
    • 10 Pages
    Better Essays
  • Satisfactory Essays

    12 o clock high

    • 952 Words
    • 3 Pages

    Twelve O’ Clock High Leadership The research paper is about leadership and management traits the film Twelve O’ Clock High. The papers main focus is to highlight the importance of leadership and adapting to the situation and find which form of leadership best suits that specific situation. Twelve O’ Clock High is a great example of how important different types of leadership traits are used in the most stressful types of work environments. The movie Twelve O’ Clock High teaches…

    • 952 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    12'O Clock High

    • 1384 Words
    • 6 Pages

    Executive Summary The 918th Bomber group is radically transformed from being a "hard luck" group under Colonel Davenport to a successful group with pride and self confidence under Brigadier. Savage. The reasons for the dramatic turn around lie clearly in the differences in the leader ship style between the two men. The primary causes of the division 's transformation under Savage include: • A leader with a vision who can see the bigger picture. • Focusing on critical tasks and not on relationships…

    • 1384 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    lab rep

    • 7586 Words
    • 31 Pages

    A. INTRODUCTION Biochemistry is the chemistry of biological systems. The practical component of biochemistry is aimed at developing your interest in and understanding modern biochemical and molecular biological experimentation. The techniques learnt in the biochemistry lab will be applicable to all life sciences. THE OBJECTIVES OF THE BIOCHEMISTRY LABORATORY INCLUDE: (1) Learning the theory behind the techniques and biochemical pathways (2) Learning the physical skills and techniques of…

    • 7586 Words
    • 31 Pages
    Better Essays
  • Satisfactory Essays

    We've all heard it. The "high reps vs low reps" debate - basically, the question of whether to perform a high number of repetitions of an exercise or do a low number. Most of us that train on a regular basis have heard this one and have pondered the question in detail. And even if you don't exercise - chances are excellent that at some point, you've thought or heard talk about "pressing 300 lbs five times for five sets ", or "doing 10 consecutive pull-ups". Is it better do the pushups all at once…

    • 497 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Holiday Rep Roles

    • 6576 Words
    • 17 Pages

    So You Want To Be A Holiday Rep? Task 1 (P1) 1.) An 18-30’s rep Roles: The main role of an 18-30’s rep is to look after guests on holiday, to maximise resort profitability and to create a safe environment for customers. Looking after guests means doing all the duties required of a rep and others that are specific to the type of customers dealt with. Maximising resort profits is done by advertising and selling extras such as additional trips, ancillary services and other items the guests…

    • 6576 Words
    • 17 Pages
    Good Essays
  • Satisfactory Essays

    Meet Your Rep

    • 318 Words
    • 2 Pages

    Meet Your Rep I reside in California's 6th district and Doris O. Matsui is the congresswoman for this district. She was elected when she ran for the open seat that was created upon her husband's (Robert Matsui) death in January 2005. Each district now represents more than 700,000 constituents rather than the original 30,000 as intended by the Framers of the Constitution, because of a 1929 law that changed the procedure and froze the House of Representatives to its 435 member level. (Levin-Waldman…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    REP Period Benefits

    • 446 Words
    • 2 Pages

    REP period is a great idea. It is really helpful to those students who choose to use that time wisely. It is a great time to go get help in the classes in which they are struggling. Students can use the period to do homework or use it to study for an upcoming test or maybe even to work on a group project. I think that the REP period has been beneficial to me, especially last year and when I use my time wisely. Last year, I got really good grades and I was getting tagged a lot of the…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Rep Economics Quiz

    • 754 Words
    • 4 Pages

    Economic and emerging markets 1. Lobbying is policy of hiring people to rep. .. 2. Which of the following was initially a code governing moral and ethical bahaviour and was later extended to commercial translation? Civil law 3. Uniformity is interpreting and applying laws in more than 1 country is known as standardization. 4. Intellectual property can be broadly classified as either industrial property or copyrights. 5. A patent is a right granted to the inventor of a product…

    • 754 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    12 O Clock High Analysis

    • 1431 Words
    • 6 Pages

    Introduction Twelve O’clock High is a 1949 film about the 918th Bomber Group, known as the “hard luck” group, and their evolution from a demoralized group to a reliable and accomplished group. American bomber groups were flying bombing missions in daylight from England, in order to increase accuracy. With Brigadier General Frank Savage as the new leader of the 918th, the efficiency and effectiveness subsequently increases. As a replacement for Colonel Davenport, who over identified with the men,…

    • 1431 Words
    • 6 Pages
    Powerful Essays