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1.Introduction 1 1.1 Background of Kodak company 1 1.2 Thesis 2
2. Strategies of the Kodak company 2 2.1 corporate level of Kodak company 2 2.2 Business level of Kodak company 3 2.3 Function level of Kodak company 3
3. Swot Analysis on Kodak company 4 3.1 Swot Analysis on corporate level 4 3.2 Swot Analysis on business level 5 3.3 Swot Analysis on function level 5
4. Suggestions 6
5. Conclusion 7
6. Bibliography 8
1.Introduction
1.1 Background of Kodak company
Kodak was the world’s largest manufacturer and supplier about imaging products and related services. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today 's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate. The expression 'You Press the Button, We do the rest ' was a common advertising slogan in the 1890s. And Kodak company is known as some of today 's latest digital products and our early film and cameras from the 1880s.(kodak. com. n.d)
1.2 Thesis
In this report, I will introduce the company called Kodak and I will let you know the Kodak’experience during the development. And I will point out the disadvantages of the Kodak and have some my own advice to try to help Kodak company walk out the failure and continue to develop the company.
Strategies of the Kodak company
2.1 corporate level of Kodak
2. Strategies of the Kodak company 2 2.1 corporate level of Kodak company 2 2.2 Business level of Kodak company 3 2.3 Function level of Kodak company 3
3. Swot Analysis on Kodak company 4 3.1 Swot Analysis on corporate level 4 3.2 Swot Analysis on business level 5 3.3 Swot Analysis on function level 5
4. Suggestions 6
5. Conclusion 7
6. Bibliography 8
1.Introduction
1.1 Background of Kodak company
Kodak was the world’s largest manufacturer and supplier about imaging products and related services. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today 's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate. The expression 'You Press the Button, We do the rest ' was a common advertising slogan in the 1890s. And Kodak company is known as some of today 's latest digital products and our early film and cameras from the 1880s.(kodak. com. n.d)
1.2 Thesis
In this report, I will introduce the company called Kodak and I will let you know the Kodak’experience during the development. And I will point out the disadvantages of the Kodak and have some my own advice to try to help Kodak company walk out the failure and continue to develop the company.
Strategies of the Kodak company
2.1 corporate level of Kodak
Bibliography: 1.The Kodak’s official website, (n.d) retrived 26 June, 2013, from: (http://www.kodak.com/ek/US/en/Home.htm) 2.The introduction of Kodak company, (n.d) retrived 26 June, 2013, from: (http://www.baike.com/wiki/%E6%9F%AF%E8%BE%BE%E5%85%AC%E5%8F%B8) The ways about the strategies of Kodak company, (n.d) retrived 26 June, 2013, from: (http://wenku.baidu.com/view/b46ee84733687e21af45a924.html) Zhang,Z.Q. (2012), Prosperity and decline of kodak, Beijing: Social Sciences Documentation Publishing House. 5.Shen,C.P. (1930), The Chinese kodakery, Shanghai: Kodak Company 6.Yuan,D.W. (2005), Kodak in China, Beijing: CITIC Publishing House