1 Service Industries Account For Of
1) Service industries account for ____ of the gross domestic product of most developed nations.
a.
more than half
b.
a small portion
c.
approximately 25 percent
d.
nearly all
e.
nearly three-quarters
ANS: E
7) All of the following are elements of the inseparability characteristic of services except that
a.
consumers are involved in production.
b.
centralized mass production is difficult.
c.
consumption and production are simultaneous.
d.
many services cannot be performed without the customer being present.
e.
services are easy to standardize and control.
ANS: E
11) Just Relax Massage Therapists have a large customer base although they do very little advertising. Their promotion strategy relies mostly on
a.
news stories.
b.
a webpage.
c.
word of mouth.
d.
newspaper ads.
e.
television ads.
ANS: C
14) Select the true statement regarding nonprofit marketing.
a.
Nonprofit marketing strategy should be developed to offer unrestricted alternatives and distribution activities that help accomplish the organization's goals.
b.
Segmentation techniques used to identify target markets in for-profit businesses are also applicable to reaching nonprofit target markets.
c.
A nonprofit organization usually attempts to serve fewer market segments than a for-profit organization.
d.
Selection of the target market is the only major strategy development task in nonprofit marketing.
e.
The narrowest definition of price should be used in developing the marketing mix strategy.
ANS: B
a.
more than half
b.
a small portion
c.
approximately 25 percent
d.
nearly all
e.
nearly three-quarters
ANS: E
7) All of the following are elements of the inseparability characteristic of services except that
a.
consumers are involved in production.
b.
centralized mass production is difficult.
c.
consumption and production are simultaneous.
d.
many services cannot be performed without the customer being present.
e.
services are easy to standardize and control.
ANS: E
11) Just Relax Massage Therapists have a large customer base although they do very little advertising. Their promotion strategy relies mostly on
a.
news stories.
b.
a webpage.
c.
word of mouth.
d.
newspaper ads.
e.
television ads.
ANS: C
14) Select the true statement regarding nonprofit marketing.
a.
Nonprofit marketing strategy should be developed to offer unrestricted alternatives and distribution activities that help accomplish the organization's goals.
b.
Segmentation techniques used to identify target markets in for-profit businesses are also applicable to reaching nonprofit target markets.
c.
A nonprofit organization usually attempts to serve fewer market segments than a for-profit organization.
d.
Selection of the target market is the only major strategy development task in nonprofit marketing.
e.
The narrowest definition of price should be used in developing the marketing mix strategy.
ANS: B