The emergence of business news channels has many effects on the availability of news and information. It expands the reach of news, information and discussion forums to the public and forces traditional news media to reorient themselves in competitive situations. The newspaper/print media companies have understood this trend and have come out with new plans. This research is being conducted with a view to capture impact of business news channels on changes in consumer behavior, with respect to the news paper reading habits. It includes a detailed questionnaire to conduct the descriptive study. Target population considered is one who has Cable Network access. It is divided in two segments namely working professionals and students.
The Indian Media and Entertainment sector is poised to enter a golden era. One of the largest markets in the world, the industry is seeing strong growth and has the potential to garner US$ 200 billion by 2015. The eighth PricewaterhouseCoopers Global Entertainment and Media Outlook has ranked India as the fastest growing market in the world for spends in entertainment and media in the next five years. India will be one of the key drivers in pushing the global entertainment and media industry to US$ 2 trillion by 2011. With a compound annual growth rate (CAGR) of 18.5 per cent, the Indian entertainment and media industry is the fastest growing in the Asia-Pacific. Another report by PricewaterhouseCoopers shows that revenues across the Indian media and entertainment segment grew by 20 per cent in 2006 to US$ 9.71 billion and the country’s overall advertising spending grew by 23 per cent to US$ 3.62 billion. International media giants are all vying for a stake in the segment. In the last three years, US$ 88 million of foreign direct investment (FDI) has flowed into the sector and in 2006, 13 FDI proposals were approved by the Government. The sector’s growth is being propelled by a number of factors such as the corporatization of the film industry, a booming television sector, a fast growing radio sector, a growing market for print products and other technological changes. India is ready to embrace and grow along with the changes the industry is undergoing globally. The growth of different sectors of Media and Entertainment Industry can be seen as follows:
Segment of Media and Entertainment industry
Growth Rate 1
Out of Home Advertising
With ever increasing usage of cable networks, and more and more business channels coming up , how will it affect the usage of traditional newspaper is the quest behind this research. LITERATURE REVIEW
The television industry in India is currently at its prime. It has over 350 channels and is today the third largest television market in the world. It reaches over 119 million television households, which is almost the same size as the entire US market, but covers only about 60 per cent of the total households in the country. Of these, about 50 million receive cable television services. The low penetration promises a huge untapped potential for growth in this industry. According to PwC, the television market in India was worth US$ 3.4 billion in revenues in 2005. With the increasing number of channels being launched, the industry is expected to grow at a CAGR of 22 per cent to hit US$ 11.5 billion by 2011. Advantages
Business news channels permits you to reach large numbers of people on a national or regional level in a short period of time •
Independent stations and cable offer new opportunities to pinpoint local audiences •
Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion •
Simultaneous scanning of two three news-channels to find out...
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