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1. Business to Consumer Products 1.1. Samsung Company
For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Their flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.
a) Samsung Galaxy S5 Phone
In addition, Galaxy S5 branding will be seen at “entrance and drop-off locations, in the lounges, at security and at the gates” as well as “all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas.” And to top it off, the digital signage will point travelers towards Dixon Travel stores in order to test (and hopefully purchase) a Galaxy S5 smartphone. This is definitely an interesting marketing push by Samsung, and is that one will surely nab more than a few customers as a result.
b) Samsung Smart Media Player
Smart Media Player and provide consumers with a retail set-top box option that can better compete with devices leased by cable operators, thus enhancing competition in the retail set-top box market. In addition, to avoid possible consumer confusion about the device’s capabilities and limitation, we condition this waiver on Samsung’s commitment to a labeling, marketing, and retailer education campaign to protect against the possibility of consumer confusion regarding the capabilities and limitation of the Smart Media Player due to the lack of an analog cable tuner.
c) Samsung Galaxy Camera
It is a point-and-shoot camera. Samsung recently had a “Life’s a Photo: Take it” campaign to advertise for their new Samsung Galaxy Camera. Yes, trying to sell a $450 camera while there are free photo apps on a Samsung Galaxy phone including the ever-so-popular instagram but Samsung was able to make it work. With a 2-month long contest featuring 32 of the most popular instagrammers from 8

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