1.09 notes
Knowledge/
Skill Statement
Understands tools, strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision-making
Performance Element
1.09 Acquire information to guide business decision-making
Performance Indicator
Identify sport/event trends
Objectives
a. Describe the impact of current sport/event trends on marketing.
The impact of current trends on marketing are so great in number that teams make so much money that teams are vastly improved ad can be improved through the marketing techniques. Because teams make so much money they can invest more into the team for better players, equipment, etc.
b. Explain the importance of identifying sport/event trends.
The importance of identifying trends help all sports teams gain money as well as invest more in the marketing procedures. These sports organizations are all about making more money so if they have to spend a little bit of money to make more back in the long run they will.
c. Discuss sources of sport/event trend information.
Sources include the Sporting Goods Manufacturers Association, CNBC, and American College of Sports Medicine.
d. Identify current sport/event trends.
Top fitness trends are cross-fit and yoga. The biggest increase in participation in team sports in 2008 was ultimate Frisbee, up 20.8 percent. Last year, 15 percent of cheerleaders and 29 percent of gymnasts were male. Archery participation was up 7.7 percent.
Performance
Activity
Activity 1: Read the “10 Crucial Consumer Trends for 2013” http://www.trendwatching.com/trends/10trends2013/. Create a graphic organizer/visual of your findings listing and explaining the top 10 trends of 2013.
Presumers-love to get involved with, push, fund, and promote products and services before they are realized
Custowners-consumers who move from passively consuming a product towards funding/investing (if not owning a stake) in the brands they buy from.
Skill Statement
Understands tools, strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision-making
Performance Element
1.09 Acquire information to guide business decision-making
Performance Indicator
Identify sport/event trends
Objectives
a. Describe the impact of current sport/event trends on marketing.
The impact of current trends on marketing are so great in number that teams make so much money that teams are vastly improved ad can be improved through the marketing techniques. Because teams make so much money they can invest more into the team for better players, equipment, etc.
b. Explain the importance of identifying sport/event trends.
The importance of identifying trends help all sports teams gain money as well as invest more in the marketing procedures. These sports organizations are all about making more money so if they have to spend a little bit of money to make more back in the long run they will.
c. Discuss sources of sport/event trend information.
Sources include the Sporting Goods Manufacturers Association, CNBC, and American College of Sports Medicine.
d. Identify current sport/event trends.
Top fitness trends are cross-fit and yoga. The biggest increase in participation in team sports in 2008 was ultimate Frisbee, up 20.8 percent. Last year, 15 percent of cheerleaders and 29 percent of gymnasts were male. Archery participation was up 7.7 percent.
Performance
Activity
Activity 1: Read the “10 Crucial Consumer Trends for 2013” http://www.trendwatching.com/trends/10trends2013/. Create a graphic organizer/visual of your findings listing and explaining the top 10 trends of 2013.
Presumers-love to get involved with, push, fund, and promote products and services before they are realized
Custowners-consumers who move from passively consuming a product towards funding/investing (if not owning a stake) in the brands they buy from.