001 2015 4 e
# 2015 University of South Africa
All rights reserved
Printed and published by the
University of South Africa
Muckleneuk, Pretoria
MNG3701/1/2015–2017
70245703
3B2
MNB-Style
CONTENTS
MODULE OVERVIEW
(iv)
LEARNING UNIT 1: Introduction to strategic management
1
LEARNING UNIT 2: Strategic management: the process and practice perspectives of strategy
18
LEARNING UNIT 3: Strategic analysis: analysing the external environment
36
LEARNING UNIT 4: Strategic analyis: analysing the internal environment
55
LEARNING UNIT 5: Strategy in context: exploring business opportunities in
Africa
70
LEARNING UNIT 6: Sustainable organisations
85
LEARNING UNIT 7: Selecting optimal business level strategies
(iii)
102
MODULE OVERVIEW
Dear Student
WELCOME
Welcome to the field of strategic management. We encourage you to begin your studies by reading this overview because it will guide you through your learning experience in this module on strategic planning, in which we explore the formulation of strategic plans as part of the strategic management process. As a point of departure, we introduce you to the concepts of strategy, strategic planning, the process perspective of strategy, as well as new views on and approaches to strategising.
You will learn about strategic planning in a complex, volatile and increasingly competitive business environment. As such, you will be referred to strategy formulation in single business organisations, in either private or public sectors. More specifically, the following concepts will be explored in a strategic management context:
.
.
.
.
.
.
.
.
.
strategic management as an innovative approach to managing organisations (learning unit 1) the traditional process perspective versus the strategy-as-practice approach to strategic management (learning units 1 and 2) strategising and the role of strategists in strategic management (learning unit 2) the organisation’s macroenvironment and its industry/task environment as the context for
All rights reserved
Printed and published by the
University of South Africa
Muckleneuk, Pretoria
MNG3701/1/2015–2017
70245703
3B2
MNB-Style
CONTENTS
MODULE OVERVIEW
(iv)
LEARNING UNIT 1: Introduction to strategic management
1
LEARNING UNIT 2: Strategic management: the process and practice perspectives of strategy
18
LEARNING UNIT 3: Strategic analysis: analysing the external environment
36
LEARNING UNIT 4: Strategic analyis: analysing the internal environment
55
LEARNING UNIT 5: Strategy in context: exploring business opportunities in
Africa
70
LEARNING UNIT 6: Sustainable organisations
85
LEARNING UNIT 7: Selecting optimal business level strategies
(iii)
102
MODULE OVERVIEW
Dear Student
WELCOME
Welcome to the field of strategic management. We encourage you to begin your studies by reading this overview because it will guide you through your learning experience in this module on strategic planning, in which we explore the formulation of strategic plans as part of the strategic management process. As a point of departure, we introduce you to the concepts of strategy, strategic planning, the process perspective of strategy, as well as new views on and approaches to strategising.
You will learn about strategic planning in a complex, volatile and increasingly competitive business environment. As such, you will be referred to strategy formulation in single business organisations, in either private or public sectors. More specifically, the following concepts will be explored in a strategic management context:
.
.
.
.
.
.
.
.
.
strategic management as an innovative approach to managing organisations (learning unit 1) the traditional process perspective versus the strategy-as-practice approach to strategic management (learning units 1 and 2) strategising and the role of strategists in strategic management (learning unit 2) the organisation’s macroenvironment and its industry/task environment as the context for
References: Hough, J, Thompson, AA, Strickland, AJ & Gamble, JE. 2008. Crafting and executing strategy: text, readings and cases Louw, L & Venter, P. 2010. Strategic management: developing sustainability in Southern Africa McIvor, R. 2008. What is the right outsourcing strategy for your process? European Management Journal 26(1), February:24–34. Rohm, H. 2008. Is there any strategy in your strategic plan? Balanced Scorecard Institute, Strategy Management Group Thompson, AA, Peteraf, MA, Gamble, JE & Strickland, AJ. 2012. Crafting and executing strategy: the quest for competitive advantage Witcher, BJ & Chau, VS. 2010. Strategic management: principles and practice. Mason, OH: South-Western Cengage Learning.