'Think Different': the Ad Campaign That Restored Apple's Reputation
'Think Different ': The Ad Campaign that Restored Apple 's Reputation I. INTRO
Good afternoon everybody and welcome to our presentation today. My name is…, I am a member of group 4, class A18, Foreign Trade University, it’s my honor to be here today. First, to begin, I’d like to introduce my group for a little bit. We are group 4, a team that is created by 5 extraodinary members. Now, it’s my pleasure to introduce Mr/Ms…blah blah…
Now back to our presentation, as you know, at present, Apple is one of the biggest information technology companies in the world. For more details, Apple is the world 's second-largest information technology company by revenue after Samsung Electronics, and the world 's third-largest mobile phone maker after Samsung and Nokia. Though being such successful, Apple once was on the edge of dissolution when the company floated hundreds of millions in the 90s and nearly went bankrupt. So how did they manage to recover and rise up?
The answer is thanks to their amazing advertising strategy. Apple‘s television advertising has been key to the renewal of Apple loyalty and excitement in the world. The Think Different campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products. This is one of the greatest campaigns of all times- the most effective advertisement in history of mankind. Today, we‘ll show you how this fantastic campaign proceeded and why it can be used as a good lesson for other companies, which is also our main topic here (”Search the internet for a good plan or campaign that can serve as a good lesson for other companies”.)
Our presentation will be divided into 3 main points * 1st : History in which we’ll give you some background information about Apple before the “Think different” campaign * 2nd :The campaign’s operation: overall about the campaign and its progress * And the last is “Think
Good afternoon everybody and welcome to our presentation today. My name is…, I am a member of group 4, class A18, Foreign Trade University, it’s my honor to be here today. First, to begin, I’d like to introduce my group for a little bit. We are group 4, a team that is created by 5 extraodinary members. Now, it’s my pleasure to introduce Mr/Ms…blah blah…
Now back to our presentation, as you know, at present, Apple is one of the biggest information technology companies in the world. For more details, Apple is the world 's second-largest information technology company by revenue after Samsung Electronics, and the world 's third-largest mobile phone maker after Samsung and Nokia. Though being such successful, Apple once was on the edge of dissolution when the company floated hundreds of millions in the 90s and nearly went bankrupt. So how did they manage to recover and rise up?
The answer is thanks to their amazing advertising strategy. Apple‘s television advertising has been key to the renewal of Apple loyalty and excitement in the world. The Think Different campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products. This is one of the greatest campaigns of all times- the most effective advertisement in history of mankind. Today, we‘ll show you how this fantastic campaign proceeded and why it can be used as a good lesson for other companies, which is also our main topic here (”Search the internet for a good plan or campaign that can serve as a good lesson for other companies”.)
Our presentation will be divided into 3 main points * 1st : History in which we’ll give you some background information about Apple before the “Think different” campaign * 2nd :The campaign’s operation: overall about the campaign and its progress * And the last is “Think