管理心理學個案

Topics: Coffee, Howard Schultz, Starbucks Pages: 6 (1256 words) Published: October 5, 2014
國立台灣科技大學企業管理學系
103 學年度第 1 學期
管理心理學個案
Time:Tuesdays: 9:30 am – 12:20 pm
葉穎蓉 副教授
Office: R509

Office hours:

Tel: 2733-3141, ext. 6738

Wednesdays, 11:00 am ~ 12:00 pm

Email: yyeh@ba.ntust.edu.tw

Thursdays, 11:00 am ~ 12:00 pm

指定用書



哈佛個案:共有 11 個哈佛個案。請同學購買版權。

企管系 MBA 之 AACSB 學習目標預期達成項目(打勾者):  In-depth knowledge of business discipline
 Communication skills
 Business ethics and social responsibility
 Creativity
 World view
 Problem solving
課程評分
項目

配分比重

課堂參與

說明

100%

請預先閱讀指定的哈佛個案及教材,並回答問題。會依個人在課堂中 發言的次數與發言的品質為評分依據。
注意:有個案研討的課程,第一小時為小組討論。10:30 開始全班討論。

課程時間表

日期
9/23
9/29

10/7

10/14

主題

Readings

Notes

課程介紹
組織行為:個人、團隊、組織
人格特質與溝通風格
團隊:
 TerraCog
協商:
 Hamilton Real Estate

哈佛個案 1

分組名單公布及調整
參考閱讀:Lessons from abroad –

哈佛個案 2

when culture affects negotiation
style

1

日期
10/21

10/28

11/4

11/11

11/18

11/25

主題
激勵:
 Rob Parson at Morgan Stanley
創業團隊與職涯發展:


Apple’s Core

創業家精神
 Howard Schultz and Starbucks Coffee
Company

Readings

Notes

哈佛個案 3

哈佛個案 4

哈佛個案 5

參考閱讀:We had to own the
mistake – an interview with Shultz

演講:創業甘苦談
演講者:亦思科技創辦人江孟峰博士
權力與組織政治:
 Thomas Green: Power, Office Politics,
and a Career in Crisis
領導、衝突與跨文化管理:


Wendy Peterson

哈佛個案 6

哈佛個案 7

影響力與女性領導:
12/2



Katharine Graham at Washington

哈佛個案 8

Post
12/9

組織文化與企業社會責任:
 IKEA

12/16

企業社會責任
影片欣賞:安隆風暴

12/23

新世代管理:
 Old Hand or New Blood
 We Googled You

哈佛個案 10

12/30

人際衝突:
 Martha Rinaldi: Should She Stay or
Should She Go?

哈佛個案 11

1/6

刻板印象與偏見
 影片分析: 費城

1/13

學校停課

哈佛個案 9

2

個案準備工作:請事先閱讀,並在當日上課的第一小時,與小組成員討論以下列出的問題。 個案名稱/教師授課主題

個案 1



團隊: TerraCog (2008)

Discussion Questions
1.

How have departmental and individual objectives led to the current situation?

2.

What is the current decision-making process?

3.

10/7

What are the strategic and organizational implications for each of the company’s options?

4.

個案 2
10/14

個案 3
10/21

What should Emma Richardson do?



協商: Hamilton Real Estate

此為Harvard Exercise。上課內容將在課堂中發給同學。無須事先準備。



激勵: Rob Parson at Morgan Stanley (1998)

Discussion Questions
1. What is your assessment of Rob Parson’s performance? Should he be promoted? 2. Using the data in the case, please complete the Evaluation and Development Summary presented in Exhibit 3 of the Rob Parson (A) case.

3. If you were Paul Nasr, how would you plan to conduct the performance appraisal conversation? What would your goals be? What issues would you raise and why, and how would you raise them?
4. If you were Rob Parson, how would you conduct yourself in the performance evaluation meeting? What are your goals? How would you try to influence the process? 5. Be prepared to role play the appraisal conversation in class as either Nasr or Parson.

個案 4
10/28



創業團隊; Apple’s core (2009)

Discussion Questions
1. Does Apple have a good founding team? Take into account the skills, goals, and values of each founder.
2. What qualifies a person as a true founder? Which person—Jobs or Wozniak—is the “real” founder of Apple Computer, or are they equal founders? Could others be classified as founders?
3. Imagine you are Steve Wozniak and you just found out the truth about Break-Out. What would you do?

3

個案 5
11/4



創業家精神:Howard Schultz and Starbucks Coffee Company (2005)

Discussion Questions
1. In the early 1980s, how did Howard Schultz view the possibilities for the fledgling specialty coffee market? What were the most important factors in shaping his perspective?
2. In 1987, Schultz bought Starbucks from its original founders. At the time, the Seattle based coffee bean retailer had six stores and a roasting plant. By the end of the twentieth century, Starbucks had 3300 locations in 17 countries and was the leading specialty coffee purveyor in the world. What were the...
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