Chapter 1
Introduction to E-Business and E-Commerce
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.2
Learning Outcomes
• Define the meaning and scope of e-business and e-commerce and their different elements
• Summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption
• Outline the ongoing business challenges of managing e-business and e-commerce in an organization. David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.3
Figure 1.1
Google circa 1998
Source: Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.4
Impact on Traditional Business
Changed
business models
New approaches to business
New methods of communication
Security risks
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.5
Difference between Ecommerce and E-business
Electronic
Commerce (E-commerce)
All electronic information exchange
between organizations and their stakeholders Can be financial and non-financial
Pre sale, sale, post sale
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.6
Buy-side vs. Sell-side ecommerce
Buy-side
Transaction to procure resources needed by
organization from suppliers.
Sell-side E-commerce
Transactions involved with selling organization
products to customers
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012
Slide 1.7
Figure 1.2
The distinction between buy-side and sell-side e-commerce
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights