Whole Foods Mission and Vision

Topics: Organic food, Organic farming, Sustainable agriculture Pages: 7 (1819 words) Published: July 6, 2013
WHOLE FOODS MARKET

MISSION:

OUR CORE VALUES
What’s truly important to us as an organization
The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture.

WE SELL THE HIGHEST QUALITY NATURAL AND ORGANIC PRODUCTS AVAILABLE We appreciate and celebrate the difference natural and organic products can make in the quality of one's life.

WE SATISFY, DELIGHT AND NOURISH OUR CUSTOMERS
Our customers are our most important stakeholders in our business and the lifeblood of our business.
WE SUPPORT TEAM MEMBER EXCELLENCE AND HAPPINESS
Our success is dependent upon the collective energy and intelligence of all of our team members.
WE CREATE WEALTH THROUGH PROFITS & GROWTH
We are stewards of our shareholders' investments and we take that responsibility very seriously. We are committed to increasing long term shareholder value.
WE SERVE AND SUPPORT OUR LOCAL AND GLOBAL COMMUNITIES
Our business is intimately tied to both the neighborhoods and the larger global community that we serve.
WE PRACTICE AND ADVANCE ENVIRONMENTAL STEWARDSHIP
We wholeheartedly believe in active environmental stewardship so that the planet continues to flourish for generations to come.
WE CREATE ONGOING WIN-WIN PARTNERSHIPS WITH OUR SUPPLIERS
Our supplier partners are our allies in serving the interests of our other stakeholders in bringing to market the safest highest quality products available.
WE PROMOTE THE HEALTH OF OUR STAKEHOLDERS THROUGH HEALTHY EATING EDUCATION Healthy eating is a basic foundation for optimum health and well-being. By providing healthy eating education we inspire and empower our stakeholders to make the best health-supportive, delicious food choices to maximize personal health and vitality.

VISION

Whole Foods Market's vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity, and individual choice. Businesses will harness human and material resources without devaluing the integrity of the individual or the planet's ecosystems. Companies, governments, and institutions will be held accountable for their actions. People will better understand that all actions have repercussions and that planning and foresight coupled with hard work and flexibility can overcome almost any problem encountered. It will be a world that values education and a free exchange of ideas by an informed citizenry; where people are encouraged to discover, nurture, and share their life's passions.

At Whole Foods Market, we are starting to implement this new vision of the future by changing the way we think about the relationships between our food supply, the environment, and our bodies.

Holistic Thinking in a Conventional World
How does our vision become reality? First we dedicate ourselves to the actions that will make our vision flow naturally from our daily work. In this respect, we have adopted a philosophy that is mission-driven; symbolized by our Whole Foods-Whole People-Whole Planet logo that exemplifies our commitment to our principles. Our mission is to offer the highest quality, least processed, most flavorful and naturally preserved foods. We are dedicated to creating a respectful workplace where people are treated fairly and are highly motivated to succeed. And, we believe companies, like individuals, must assume their share of responsibility as tenants of the Earth.

Second, we apply our dedication within the framework we are given. In our case, we are a grocery store, and in that context we act on our vision of the future by working within the constraints of what a grocery store can do. WFM facilitates a more sustainable future by applying our vision to how we do business, and then we make sure that those changes are implemented in all aspects of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Whole Foods Company Mission Research Paper
  • Whole Foods Essay
  • Whole Food Essay
  • Whole Foods Essay
  • Whole Food Essay
  • Whole Foods Case Study Essay
  • Whole Foods Essay
  • whole food Essay

Become a StudyMode Member

Sign Up - It's Free