Preview

Week 8 Assignment 4

Powerful Essays
Open Document
Open Document
5709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Week 8 Assignment 4
Week 8 Assignment 4
Internet Technology, Marketing, and Security

James Bradley Stroble
Dr. Akpan
BUS508 Contemporary Business
November 30, 2012

Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage. Most businesses develop relationships with their consumers over the internet. Marketing on these social networks also gives businesses a sales lift. In order to get customer involvement, businesses use blogs, wikis, and social networks. There are numerous social networks a business can use to market their products. There is Facebook, Twitter, Instagram, Google+, MySpace, and Yammer. All of these websites can be used as a marketing tool. Different businesses can benefit from using these websites. So many people use these websites every day. Rather than having to look through newspaper ads or look at sales on the commercials, you can just log onto these blogs. Social media marketing has become so popular because businesses have the ability to publicize and promote their products. They put up coupons and special offers the business has to offer. Social network sites have a lot of traffic and can increase sales. Social media marketing is very effective in getting the word out about



References: Blanchard, O. (2011). Social Media ROI: Managing and Measuring Social Media Efforts in U Your Organization Boone, L., & Kurtz, D. (2012). Advertising on Facebook: Unlimited Potential? Contemporary Business 14th Edition Funk, T. (2009). Web 2.0 and Beyond. Westport, CT: Praeger Publications Israel, S Trottier, D. (2012). Policing Social Media. Canadian Review of Sociology, 49(4), 411- 425

You May Also Find These Documents Helpful

  • Good Essays

    Week 10 Assignment 4

    • 714 Words
    • 3 Pages

    2. Solving the problem by using Solver of M S Excel, the answer report is given below:…

    • 714 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Week 8 Assignment 1

    • 783 Words
    • 8 Pages

    Julia Robertson, a senior at Tech, is investigating different way to finance her final year at…

    • 783 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    To remain competitive and relevant in today’s technological world, a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age, both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently, they are improving their marketing performance, building-meaningful relationships, generating-huge profits, and securing-future business.…

    • 5061 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Unit 9 P4

    • 1171 Words
    • 5 Pages

    Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    There are several advantages and disadvantages to social media. The advantages of social media is that you can create a social buzz about your products and services and get people interested in your business without spending a lot of money on advertising. With all of the forms of social media available you can start by giving bits and pieces of information out and getting people interested and talking about your business and building up to more information and really have people talking about your products and services. When someone likes or follows your page all of their friends get a notification about it and it will draw their attention to your page as well. You can link all of these different sites together so that they are directed to more information about your products and services and include videos, pictures, coupons, specials or whatever you want to offer to your “fans”. This can really help to bring people in and keep them interested in what you have to offer. You can also interact with your potential customers directly and respond to questions and concerns instead of them having to look the information up themselves. There are also disadvantages to exposing yourself through social media. If someone has had an issue with your products or services they can lash out through social media and say things to degrade your company and that could have a negative impact on sales of your products or services. Social media can make you or break you in this day and age and you have to be involved and market yourself, your products and your services wisely to maintain a good reputation.…

    • 601 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Week 4 Assignment 3

    • 316 Words
    • 2 Pages

    We must build upon the knowledge we obtained from the table above to create the Business Continuity Plan (BCP) outline.…

    • 316 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Week 4 Assignment 1

    • 396 Words
    • 2 Pages

    Describe your outcome from this week’s MyFoundationsLab® assignment. The outcome from this week’s MyFoundationsLab assignment were good but could be better. The assignment pointed out the importance of previewing and marking your readings. It also pointed out the importance of limiting distractions and setting study goals. I am now better prepared to focus and concentrate on my readings so I can retain more information.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Week 9 Assignment 1

    • 543 Words
    • 2 Pages

    Ethics shows how a person prioritizes core values on ethical decisions such as if they were focusing on results, pursuing goals of rights and responsibility, following foundations and principles like relationships, and assuring justice and fairness like reputation developing an ethical character. These four things the ethical lenses are not only influence the decisions that we make, but also how we interact with others when faced with ethical challenges. By understanding our own biases and how to recognize the biases of others, it is easier to arrive at ethical conclusions without conflict. This assessment tool is an invaluable first step to ethical awareness.…

    • 543 Words
    • 2 Pages
    Good Essays
  • Better Essays

    In today 's society, we use the internet to get all our gossip, news, weather and do most of our shopping. So it is only fitting that we also use the internet and social media to check on businesses. Businesses use social media to do their advertising for products, goods and services. In fact they use social media to connect and build relationships with customers and future prospects. So what is social media? "Social Media is a new set of tools, new technology that allows us to effectively connect and build relationships with customers." (Safka, 2012) However,…

    • 1402 Words
    • 6 Pages
    Better Essays
  • Better Essays

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    technology and business

    • 342 Words
    • 2 Pages

    Social media is being used more in businesses today. Not only does it allow a company to connect with a larger audience of people by simply making a page dedicated to their work, but it also grabs the audience's attention, and also brings in people who might not normally associate with their particular line that they do. On Social media you are able to showcase pictures, statuses, and really connect with the ones who are loyal to your business.…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Using social media for publicizing any business is a smart idea, in today's world everyone uses social media sites to interact, whether it is for personal use or for business purposes. Facebook can be to advertise, you can add visual product information, it allows for people to leave comments about the product, it can also provide a networking community for other social media sites. Extra exposure (especially positive ) is great for any business, most companies today have twitter and Facebook accounts, they provide product information, coupons, location information, contacts, and there is a way the people can give instant feedback. Social media advertising is the way of the future, I can't name any business that does not use social…

    • 1250 Words
    • 5 Pages
    Good Essays
  • Best Essays

    At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.…

    • 2035 Words
    • 9 Pages
    Best Essays
  • Satisfactory Essays

    Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is essentially free. Numerous businesses have created profiles that provide information about the business to advertise in a cost effective way. Businesses gain attention on social networks because the business profile is available to all users of the social network to see. Also businesses like to use social networks to learn what potential employees are like, and make decisions based on the information provided on the person's profile.…

    • 536 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Celebrity Endorsement

    • 1490 Words
    • 6 Pages

    In order to gain profit, entrepreneurs use social media marketing to attract attention and encourage customers to buy their products. Social media has become a platform that is easily accessible to everyone that has Internet access. Currently there are many ways of social media marketing such as make store website/blog, tweets short product messages that are followers likely to read, use hash tags so customer can easily find products that they want, tag photos in Facebook, post photos with digital filter through Instagram, post videos when a product can be used as well as how to use it and others.…

    • 1490 Words
    • 6 Pages
    Satisfactory Essays