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Toyota Logo Changes

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Toyota Logo Changes
TOYOTA MOTOR CORPORATION

“MOVING FORWARD”

AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION

MADE BY: -
SANDIP SHIVPRASAD KALWAR
ROLL NO: - SMM-31
MBA IN SALES AND MARKETING
YEAR: - 2012-2013
TERM II

FAZLANI ALTIUS BUSINESS SCHOOL,
MUMBAI

Company Name: - Toyota Motor Corporation
Industry: - Automotive
Founded in: - August 28, 1937
Founder: - Kiichiro Toyoda
Kiichiro Toyoda
Kiichiro Toyoda
Headquarters: - Toyota, Aichi, Japan
Area served: - Worldwide
Products: - Automobiles, Commercial Vehicles, Engines and Motorcycles
Parent: - Toyota Group
Website: - http://www.toyota-global.com/

Sakichi Toyoda was a Japanese inventor and industrialist ,
Toyoda is referred to as the “King of Japanese Inventors."
Sakichi Toyoda
Sakichi Toyoda

In 1891, he obtain his first patent for the Toyoda Wooden Hand loom,

And in 1924, he invented Type-G Toyoda Automatic loom with Non-stop shuttle Change motion, the first of this kind in the world.
In 1929 he sold his rights of Type-G loom to Platt Brothers & Co Ltd, of England at equivalent to 1 million yen. And later Toyoda used these funds to found Toyota Motor Co Ltd.

History of Logo

This was the first logo of Toyoda Company’s when company started business, “Toyota Automatic Loom Works Ltd, where Toyoda is the name of the family that started the business.

Logo In 1936
As mentioned above the Toyoda family was into a loom business, In 1936 when Kiichiro Toyoda, Sakichi’s son, decided to start building cars, he needed a name for his new venture.
In order to gain publicity, Toyoda held a contest to establish a logo for his new venture. Twenty-seven thousand people took part into the same contest. The winning design consisted of the word “Toyoda” written in Japanese characters, it takes 8 strokes with the theory of the number 8 which bring luck and prosperity for the business behind it.

Logo in 1989 In 1989 the current logo was revealed, the name TOYOTA in red Roman type was used
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