Top 100 brands
Brand Management
Analysis of the top ten Brands
Submitted to - Prof. Radhakrishnan
Submitted by – Abbas Ali (13062)
Analysis of the Top Ten Brands:
1. Google:
Out of the the top ten brands which grew since 2006 five are technology brands. Interestingly, the technology category has grown 141 percent since the inception of the rankings. Since the financial crisis the BrandZ global top 100 brands have strengthened in each category of brand equity. The different components here are meaningful (generating appeal or love), different (setting trends which benefits the consumer) and salient (coming to mind instantaneously).
Division of the technology brand on the basis of those who have strong consumer facing brand and those who do not have as Google and other technology brands like Apple and Samsung generate a lot of attention compare to non-technology brands. For few brands which have consumer products, consumer experience plays an important role. Google with its various application such as maps, translation, voice services and more is one of those brands for which consumer experience plays an important role.
2. Apple:
Apple being a technology brand creates a lot of attention which goes a long way in establishing itself as the number two brand behind Google. It attracts a lot of commentary, like Google do, with its desirable mainstream products as well as their more experimental efforts like wearables.
Firms like Apple and others shape the bar for what a digital experience for any consumer to be. Collaborations and acquisitions also help Apple grow both as a brand and value. Burberry’s collaboration with Apple for taking images for its catwalk with the latest iphone.
3. IBM:
The number third position is again occupied by a technology company, IBM. Marketing has evolved at an unprecedented rate, the consumer behavior is changing at a blink of an eye, brands are bigger than ever, competition is global, for this purpose you need platforms or
Analysis of the top ten Brands
Submitted to - Prof. Radhakrishnan
Submitted by – Abbas Ali (13062)
Analysis of the Top Ten Brands:
1. Google:
Out of the the top ten brands which grew since 2006 five are technology brands. Interestingly, the technology category has grown 141 percent since the inception of the rankings. Since the financial crisis the BrandZ global top 100 brands have strengthened in each category of brand equity. The different components here are meaningful (generating appeal or love), different (setting trends which benefits the consumer) and salient (coming to mind instantaneously).
Division of the technology brand on the basis of those who have strong consumer facing brand and those who do not have as Google and other technology brands like Apple and Samsung generate a lot of attention compare to non-technology brands. For few brands which have consumer products, consumer experience plays an important role. Google with its various application such as maps, translation, voice services and more is one of those brands for which consumer experience plays an important role.
2. Apple:
Apple being a technology brand creates a lot of attention which goes a long way in establishing itself as the number two brand behind Google. It attracts a lot of commentary, like Google do, with its desirable mainstream products as well as their more experimental efforts like wearables.
Firms like Apple and others shape the bar for what a digital experience for any consumer to be. Collaborations and acquisitions also help Apple grow both as a brand and value. Burberry’s collaboration with Apple for taking images for its catwalk with the latest iphone.
3. IBM:
The number third position is again occupied by a technology company, IBM. Marketing has evolved at an unprecedented rate, the consumer behavior is changing at a blink of an eye, brands are bigger than ever, competition is global, for this purpose you need platforms or