Tija
I. INTRODUCTION
TIJA as we know as Taman Impian Jaya Ancol has been build since 1966. TIJA located at North Jakarta near the Ancol coast. Near the coast give an advantage to TIJA rater than the competitor. As a leader in recreational and amusement business, TIJA operating many business unit like beach resort beauty (Putri Duyung), three theme parks ( Dunia Fantasi, Atlantis Water Adventure, and Ocean Samudra), and Eco Park (a center of Art and handicraft, sport, culinary, and multifunction area). Major shareholders of TIJA are owned by government of DKI Jakarta (72 %), PT Pembangunan Jaya (18%), and the last portion shared by public (10%).
Rapid economic growth in Indonesia as well as increase of power purchase parity is good signal to all Industry including recreation industry. Regarding the economical growth, TIJA has an ambition to expand their business and dominating the superiority in recreation industry.
PROBLEM IDENTIFICATION II. III.
While the economic grows rapidly, the inflation rate increases year by year. The high inflation rate caused the maintenance and direct cost for their business increase significantly and reduces their profit margin. Management knows, the only key solution for this problem is increase visitors number of Ancol.
As an old player in the recreation business, TIJA has some challenges from the external environment, corporate, and products. 1. a. The external environment
Changing environment causes a considerable impact on the recreation industry. Changes in the field of social and technology will also influence people's consumption behavior, while changes in the political field will affect the legality and the changes in the economy will affect purchasing power. 2. b. Industry competition c. Level of competition, level of industrial development and competitiveness in the market are a few things that TIJA must know and observed. d. 3. e. Business f.
TIJA have many businesses,
TIJA as we know as Taman Impian Jaya Ancol has been build since 1966. TIJA located at North Jakarta near the Ancol coast. Near the coast give an advantage to TIJA rater than the competitor. As a leader in recreational and amusement business, TIJA operating many business unit like beach resort beauty (Putri Duyung), three theme parks ( Dunia Fantasi, Atlantis Water Adventure, and Ocean Samudra), and Eco Park (a center of Art and handicraft, sport, culinary, and multifunction area). Major shareholders of TIJA are owned by government of DKI Jakarta (72 %), PT Pembangunan Jaya (18%), and the last portion shared by public (10%).
Rapid economic growth in Indonesia as well as increase of power purchase parity is good signal to all Industry including recreation industry. Regarding the economical growth, TIJA has an ambition to expand their business and dominating the superiority in recreation industry.
PROBLEM IDENTIFICATION II. III.
While the economic grows rapidly, the inflation rate increases year by year. The high inflation rate caused the maintenance and direct cost for their business increase significantly and reduces their profit margin. Management knows, the only key solution for this problem is increase visitors number of Ancol.
As an old player in the recreation business, TIJA has some challenges from the external environment, corporate, and products. 1. a. The external environment
Changing environment causes a considerable impact on the recreation industry. Changes in the field of social and technology will also influence people's consumption behavior, while changes in the political field will affect the legality and the changes in the economy will affect purchasing power. 2. b. Industry competition c. Level of competition, level of industrial development and competitiveness in the market are a few things that TIJA must know and observed. d. 3. e. Business f.
TIJA have many businesses,