The Writing Process
PART 1: PREWRITING
Activity A: Analyze a Task
1. David’s primary purpose in sending a message is to inform the reader that the car company will not honour the customer’s claim. The writer’s priority is to inform the reader that the company would like to honour the claim, but point out that it could not happen because the warranty is expired.
2. David’s secondary purpose in sending a message is to promote goodwill on behalf of the company. He does not want to make the company look bad in the eyes of the customers, so he will make sure to point out that the company is doing all it can to satisfy the customer.
3. The channel that is best suited to communicate this type of message is writing a letter to the customer explaining why the claim cannot be honoured. By using this channel, David is creating a record of proof that the claim was received after the warranty had expired while using a formal tone and keeping the customer relationship professional.
Activity B: Anticipate an Audience’s Needs
4. The primary readers targeted by this memo are Patricia Irving, head of Wascana Investments Inc. and Jason Tucker, Chief Information Officer.
5. The professional relationship between Zedex Development and Wascana Investments Inc. is a business relationship where Wascana Investments Inc. would like to implement Zedex Development accounting software into their company.
6. The memo should convey a formal tone and should avoid using terms that are technical because some of the readers may not be familiar with the terms that are technical because some of the readers may not be familiar with the terms; the memo should be persuasive as well. A positive tone can be created by spotlighting receiver benefits which is the primary purpose of the message, and by keeping a conversational tone. Example?
7. It is known that the primary reader, Jason Tucker, is familiar with accounting software technical terms, but as for Patricia Irving, the same cannot be assumed. Taking this into
Activity A: Analyze a Task
1. David’s primary purpose in sending a message is to inform the reader that the car company will not honour the customer’s claim. The writer’s priority is to inform the reader that the company would like to honour the claim, but point out that it could not happen because the warranty is expired.
2. David’s secondary purpose in sending a message is to promote goodwill on behalf of the company. He does not want to make the company look bad in the eyes of the customers, so he will make sure to point out that the company is doing all it can to satisfy the customer.
3. The channel that is best suited to communicate this type of message is writing a letter to the customer explaining why the claim cannot be honoured. By using this channel, David is creating a record of proof that the claim was received after the warranty had expired while using a formal tone and keeping the customer relationship professional.
Activity B: Anticipate an Audience’s Needs
4. The primary readers targeted by this memo are Patricia Irving, head of Wascana Investments Inc. and Jason Tucker, Chief Information Officer.
5. The professional relationship between Zedex Development and Wascana Investments Inc. is a business relationship where Wascana Investments Inc. would like to implement Zedex Development accounting software into their company.
6. The memo should convey a formal tone and should avoid using terms that are technical because some of the readers may not be familiar with the terms that are technical because some of the readers may not be familiar with the terms; the memo should be persuasive as well. A positive tone can be created by spotlighting receiver benefits which is the primary purpose of the message, and by keeping a conversational tone. Example?
7. It is known that the primary reader, Jason Tucker, is familiar with accounting software technical terms, but as for Patricia Irving, the same cannot be assumed. Taking this into