The History of Printing and Typesetting
A History of Typesetting and Graphic Communication
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Communication processes may include verbal communication, written communication and body or paralanguage communication. Verbal communication is most widely used followed by written communication. Written communication requires careful planning, and the choices of words used are very important for communication. The nonverbal elements of communication used to modify meaning and convey emotion is known as paralanguage. This type of communication may be expressed consciously or unconsciously, and it includes pitch, volume, and intonation of speech. Email and text messaging may contain elements of paralanguage. This can be accomplished with the placement of emphasis on words, which is done by capitalizing words, uderlining words, coloring of type, and emotions. Interpersonal communication is but one form of communication interaction. This form involves people sharing information, solving problems, resolving conflicts and fulfilling social needs. There are, however, other forms of communication interactions. For example, animals to animals, people to animals and humans to computer. Humans communicate in five channels. They are also known as media of communication. Human communication includes touch, sight, smell, taste and hearing. Some believe there is a sixth sense called intuition. The communication process is made up of five parts (Fig. 1-1). These parts are the sender, the message, the medium, the receiver and the
A History of Typesetting and Graphic Communication 1
feedback. Some communication interaction may be incomplete. For example, the feedback may be missing. Primitive communication includes smoke signals and information carried by carrier and homing pigeons. As time went by, the telegraph, telephone, radio and television were developed for the communication process. The communication process questions: •Sender -Who? •Message-What? •Medium-Which channel? •Receiver- To whom? •Feedback - How
1
Communication processes may include verbal communication, written communication and body or paralanguage communication. Verbal communication is most widely used followed by written communication. Written communication requires careful planning, and the choices of words used are very important for communication. The nonverbal elements of communication used to modify meaning and convey emotion is known as paralanguage. This type of communication may be expressed consciously or unconsciously, and it includes pitch, volume, and intonation of speech. Email and text messaging may contain elements of paralanguage. This can be accomplished with the placement of emphasis on words, which is done by capitalizing words, uderlining words, coloring of type, and emotions. Interpersonal communication is but one form of communication interaction. This form involves people sharing information, solving problems, resolving conflicts and fulfilling social needs. There are, however, other forms of communication interactions. For example, animals to animals, people to animals and humans to computer. Humans communicate in five channels. They are also known as media of communication. Human communication includes touch, sight, smell, taste and hearing. Some believe there is a sixth sense called intuition. The communication process is made up of five parts (Fig. 1-1). These parts are the sender, the message, the medium, the receiver and the
A History of Typesetting and Graphic Communication 1
feedback. Some communication interaction may be incomplete. For example, the feedback may be missing. Primitive communication includes smoke signals and information carried by carrier and homing pigeons. As time went by, the telegraph, telephone, radio and television were developed for the communication process. The communication process questions: •Sender -Who? •Message-What? •Medium-Which channel? •Receiver- To whom? •Feedback - How