The core product
The core product
The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards, Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff. Ingredients will be delivered fresh on a daily basis. The product mix will be in the form of an extensive menu with a range of Russian inspired dishes. Although there are many aspects of ‘the product’ which will be explained in further detail below, the key benefit customers will find is simply the freshly made, authentic Russian style food.
The augmented product
The product is not just the food itself but a package including the food, service and fun. The atmosphere, the friendly staff as well as the food will all be something that will meet the customer’s needs. Customers will not just come to Samowar for a quick meal and return home. They will come to the restaurant and gain an experience. Stunning décor, comfortable seating and Russian music will keep them as ease whilst the bubbly, friendly yet professional staff will make them feel at home. Essentially, they will return time and time again for that special experience they will receive at Samowar.
The potential product
Customers will be able to see the potential Samowar holds. As it is a new business, there may be some limitations to what the restaurant can offer but with time, Samowar will grow and have more aspects that will be appealing to customers. Examples of what Samowar holds in the future are event nights, more promotional specials, expansions, a larger menu and more. Customers who will hold a loyalty with Samowar will become part of the Samowar family and embark on the journey and will see what
The product Samowar intends to provide is basically the Russian food. The food will be freshly made to order with guaranteed authenticity. Customer’s needs will be more than satisfied as they will come to Samowar seeking a meal for their hunger. It will certainly meet their natural need for food whilst going above and beyond for taste. To ensure the taste is up to standards, Taikow will be working in the kitchen himself along with a very experience team of hand-picked kitchen staff. Ingredients will be delivered fresh on a daily basis. The product mix will be in the form of an extensive menu with a range of Russian inspired dishes. Although there are many aspects of ‘the product’ which will be explained in further detail below, the key benefit customers will find is simply the freshly made, authentic Russian style food.
The augmented product
The product is not just the food itself but a package including the food, service and fun. The atmosphere, the friendly staff as well as the food will all be something that will meet the customer’s needs. Customers will not just come to Samowar for a quick meal and return home. They will come to the restaurant and gain an experience. Stunning décor, comfortable seating and Russian music will keep them as ease whilst the bubbly, friendly yet professional staff will make them feel at home. Essentially, they will return time and time again for that special experience they will receive at Samowar.
The potential product
Customers will be able to see the potential Samowar holds. As it is a new business, there may be some limitations to what the restaurant can offer but with time, Samowar will grow and have more aspects that will be appealing to customers. Examples of what Samowar holds in the future are event nights, more promotional specials, expansions, a larger menu and more. Customers who will hold a loyalty with Samowar will become part of the Samowar family and embark on the journey and will see what