swot analysis of kerala medical tourism and marketing strategy

Topics: United States, North America, Kerala Pages: 3 (772 words) Published: October 10, 2014
kerala medical tourism swot analysis Promote health tourism, say US-based Malayalis By Indo Asian News Service | Friday, December 01, 2006 | 1:05:16 PM IST (+05:30 GMT) 0 Comment Thiruvananthapuram, Dec 1 (IANS) Kerala should appoint a brand ambassador to boost its health tourism industry in the US, says an umbrella grouping of Malayalis based abroad. Thiruvananthapuram, Dec 1 (IANS) Kerala should appoint a brand ambassador to boost its health tourism industry in the US, says an umbrella grouping of Malayalis based abroad. The Federation of Kerala Associations in North America (Fokana), which has members in North America and Canada, has asked the Indian and Kerala governments to promote the state as a destination for medical tourism. 'The brand ambassador should attract the attention of the entire US. If Kerala does it, there will be an unending stream of US citizens arriving in the state for their medical needs,' Fokana president Sasidharan Nair told reporters here. 'An open heart surgery in the US costs Rs.9 million whereas it can be done at less than half a million rupees in Kerala. Dental treatment is another sector that has huge potential here,' said Fokana general-secretary Aniyan George. Fokana also plans to bring out a directory of Kerala-based hospitals and doctors in the US. Set up in 1983, Fokana is emerging as the biggest socio-cultural organisation of Malayalis outside Kerala. 'We have decided to construct 100 houses for the poor across the state and the first cheque (towards the project) was handed over last week,' said Nair. and marketing strategyPromote health tourism, say US-based Malayalis By Indo Asian News Service | Friday, December 01, 2006 | 1:05:16 PM IST (+05:30 GMT) 0 Comment Thiruvananthapuram, Dec 1 (IANS) Kerala should appoint a brand ambassador to boost its health tourism industry in the US, says an umbrella grouping of Malayalis based abroad. Thiruvananthapuram, Dec 1 (IANS) Kerala should appoint a brand ambassador to boost its...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing strategy in the tourism industry Essay
  • Marketing Strategy Essay
  • Essay about event marketing strategy
  • marketing strategy Research Paper
  • Swot Analysis Essay
  • SWOT Analysis Essay
  • Marketing Strategy Essay
  • Destination Marketing for the Development of Tourism Industry Essay

Become a StudyMode Member

Sign Up - It's Free