Supplementary Exercise for Fashion and Consumerism

Topics: Luxury good, LVMH, Woman Pages: 20 (7177 words) Published: October 9, 2014
University English I Supplementary Learning Materials- Unit 5: Fashion and Consumerism

University English I
Supplementary Learning Materials

Unit 5: Fashion and Consumerism
Summary of contents
I.

Quotation on fashion and consumerism……………………………………………..2

II.

Facts/data…………………………………………………………………….…………….3 1. The World’s Highest Paid Supermodels………………………………....................3 2. Best global brands…………………………………………………………..………….4

III.

IELTS essay topics on consumerism…………………………………………….……5

IV.

Video…………………………………………………………………………………….…..5 1. ABC News 20/20: Myths and Lies – Health and Beauty……………………..…….5 2. Killing us softly 4 – Advertising’s Image of Women (2010)…………………..…….6

V.

Readings……………………………………………………………………………………8 1. Understanding China’s growing love for luxury (By Yuval Atsmon, Vinay Dixit, Glenn Leibowitz and Cathy Wu, McKinsey & Company)……………………...……8 2. Chinese tourists named top shoppers (By Wang Zhuoqiong)………………….…10 3. When women are in heat, the economy warms up (By Douglas Kenrick)………11 4. Not just Another Pretty Face (By Johannah Cornblatt)………………………...….14 5. The Psychology of Thrift: Why Not Frugal Cool? *By John Gaski)……………….15

VI.

Idioms based on clothes…………………………………………………………..……19

Note:
(1) This material was prepared/ developed by the staff of the English Section, Language Centre, HKBU, in the summer of 2011. It was updated in the summer of 2012.

Language Centre, HKBU

1

University English I Supplementary Learning Materials- Unit 5: Fashion and Consumerism

University English I
Supplementary Learning Materials

UNIT 5: Fashion and Consumerism
I.

Quotations on fashion and consumerism
1

Charm is a woman's strength just as strength is a man's charm. (Havelock Ellis)

2

Art produces ugly things which frequently become beautiful with time. Fashion produces beautiful things which always become ugly with time. (Jean Cocteau)

3

Clothes make the man. Naked people have little or no influence on society. Twain)

4

Fashions fade, style is eternal. (Yves Saint Laurent)

5

Zest is the secret of all beauty. There is no beauty that is attractive without zest. (Christian Dior)

6

Elegance is a question of personality, more than one's clothing. (Jean-Paul Gaultier)

7

Women dress alike all over the world: they dress to be annoying to other women. (Elsa Schiaparelli)

8

Only great minds can afford a simple style. (Stendal)

9

The difference between style and fashion is quality. (Giorgio Armani)

(Mark

10 Fashion is what you adopt when you don't know who you are. (Quentin Crisp) 11 Fashion is more usually a gentle progression of revisited ideas. (Bruce Oldfield) 12 Beauty of style and harmony and grace and good rhythm depend on simplicity. (Plato) 13 The dress must follow the body of a woman, not the body following the shape of the dress. (Hubert de Givenchy)

14 Fashion is made to become unfashionable. (Coco Chanel)
15 Clothes don't make a man, but clothes have got many a man a good job. (Herbert Harold Vreeland)
16 Only men who are not interested in women are interested in women's clothes. Men who like women never notice what they wear. (Anatole France)
17 We live not according to reason, but according to fashion. (Seneca)

Language Centre, HKBU

2

University English I Supplementary Learning Materials- Unit 5: Fashion and Consumerism

18 A fashion is merely a form of ugliness so unbearable that we are compelled to alter it every six months. (Oscar Wilde)
19 An advertising agency is 85 percent confusion and 15 percent commission. (Fred Allen) 20 Pop culture is not about depth. It's about marketing, supply and demand, consumerism. (Trevor Dunn)
21 Advertising - a judicious mixture of flattery and threats. (Northrop Frye) 22 Advertising is legalized lying. (H. G. Wells )
23 Advertising is the art of convincing people to spend money they don't have for something they don't need. (Will Rogers)
24...

References: Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux, C., Li, N. P. (2010). Ovulation, female
competition, and product choice: Hormonal influences on consumer behavior
Turner, Paul R. (2000), Differences in Spending Habits and Credit Use of College Students, Journal of
Consumer Affairs, 34, 113–33.)
Not Just Another Pretty Face (By Johannah Cornblatt)
(Source: Newsweek, September 27, 2010;
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