Study Guide Culture and Media
Culture& Media Study Guide
ECONOMIC
Ownership/Capitalism
Particular technological configurations; o Notion of inventions.[invented by society] o Society changes the way things are viewed.
Certain laws, rules, and understandings; o Pertaining to what can be shown in the media o Private broadcasters must adhere to CBSC [global & CTV news must follow their rules what can be shown and when o CBSC provides guidelines so that private broadcasters can follow
Persons occupying certain roles; o Specific owners who specify what others should be doing and how
Representation
o Putting ideas into something can take a variety of forms because everything is represented in a specific manor depending on what I am trying to get across. Notion of signs and semiotics. Everything has a meaning regardless of if language is used. o Mass media according to a capitalist perspective: is an economic basis made for profit. o MACRO THEORY: overall structure within society o MICO PERSPECTIVES: individuals o All media aspects convey the same message very differently
Marx and Ruling Class
People control wealth and power within a society. Masses had to follow of form revolution.
Selected few have the ability to project ideals on the subordinates (majority population) Marx o Media serve dominant elite o When dominant parties control the media their needs are portrayed o By having the dominant elite control the media their ideologies are portrayed and thus influence the masses. o Dominant portray aspects of life that are related to how society should place value systems.
Structure of Organization
Structure = same/ content is different, evolves with every society.
The media shapes public discourse. o Historically speaking people have looked to the elites/ influential people to base their opinions and values on. o Ideology is different from structure o Structure changes ideology o Material idea o Form structure
Depending on the structure the idea’s change
o
ECONOMIC
Ownership/Capitalism
Particular technological configurations; o Notion of inventions.[invented by society] o Society changes the way things are viewed.
Certain laws, rules, and understandings; o Pertaining to what can be shown in the media o Private broadcasters must adhere to CBSC [global & CTV news must follow their rules what can be shown and when o CBSC provides guidelines so that private broadcasters can follow
Persons occupying certain roles; o Specific owners who specify what others should be doing and how
Representation
o Putting ideas into something can take a variety of forms because everything is represented in a specific manor depending on what I am trying to get across. Notion of signs and semiotics. Everything has a meaning regardless of if language is used. o Mass media according to a capitalist perspective: is an economic basis made for profit. o MACRO THEORY: overall structure within society o MICO PERSPECTIVES: individuals o All media aspects convey the same message very differently
Marx and Ruling Class
People control wealth and power within a society. Masses had to follow of form revolution.
Selected few have the ability to project ideals on the subordinates (majority population) Marx o Media serve dominant elite o When dominant parties control the media their needs are portrayed o By having the dominant elite control the media their ideologies are portrayed and thus influence the masses. o Dominant portray aspects of life that are related to how society should place value systems.
Structure of Organization
Structure = same/ content is different, evolves with every society.
The media shapes public discourse. o Historically speaking people have looked to the elites/ influential people to base their opinions and values on. o Ideology is different from structure o Structure changes ideology o Material idea o Form structure
Depending on the structure the idea’s change
o