STUDENT HANDBOOK
Bachelor of Business Administration (Honours) in Marketing
Programme Guide
2012/13
(For students admitted to the 3-year curriculum)
Bachelor of Business Administration (Honours) in Marketing
Programme Guide
(For the cohort of students admitted in 2012/13 academic year)
*This Programme Guide is subject to review and changes which the programme offering department can decide to make from time to time. Students will be informed of the changes as and when appropriate.
CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
Basic Programme Information
Aims and Learning Outcomes of the Programme
2.1 Preamble: The Mission of the Polytechnic University
2.2 Aim and Learning Outcomes for the BBA
Admission
3.1 General Minimum Entrance Requirements
3.2 Programme-Specific Requirements for the BBA Scheme
3.3 Subject Exemption
3.4 Credit Transfer
Programme Structure
4.1 Common Structure for All BBA Awards
4.2 Subjects Required in BBA (Hons) in Marketing
4.3 Indicative Progression Pattern
Work-integrated Education (WIE)
5.1 Learning Objectives of WIE
5.2 Requirements of WIE
5.3 Compensation and Regulatory Matters
5.4 WIE Placement Procedures
5.5 WIE Assessments
5.6 Information on WIE
Graduation Requirements for Participation in Co-curricular Activities
Examination and Assessment
7.1 Introduction
7.2 Principles of Assessment
7.3 Assessment Methods
7.4 Progression / Academic Probation / De-registration
7.5 Retaking of Subjects
7.6 Exceptional Circumstances
7.7 Grading
7.8 Different types of GPA’s
7.9 University Graduation Requirements
7.10 Guidelines for Award Classification
7.11 Student Appeal against Examination Results
Code of Conduct for Students in the Faculty of Business
Appendices
Appendix 1
Appendix 2
Appendix 3
Jul 2012
Curriculum Map for BBA (Hons) in Marketing
Subject Listings for Business Minors
2.1 Accountancy
2.2 China Business
2.3 Commercial Law
2.4 Finance
2.5 Financial Services
2.6 Global
Programme Guide
2012/13
(For students admitted to the 3-year curriculum)
Bachelor of Business Administration (Honours) in Marketing
Programme Guide
(For the cohort of students admitted in 2012/13 academic year)
*This Programme Guide is subject to review and changes which the programme offering department can decide to make from time to time. Students will be informed of the changes as and when appropriate.
CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
Basic Programme Information
Aims and Learning Outcomes of the Programme
2.1 Preamble: The Mission of the Polytechnic University
2.2 Aim and Learning Outcomes for the BBA
Admission
3.1 General Minimum Entrance Requirements
3.2 Programme-Specific Requirements for the BBA Scheme
3.3 Subject Exemption
3.4 Credit Transfer
Programme Structure
4.1 Common Structure for All BBA Awards
4.2 Subjects Required in BBA (Hons) in Marketing
4.3 Indicative Progression Pattern
Work-integrated Education (WIE)
5.1 Learning Objectives of WIE
5.2 Requirements of WIE
5.3 Compensation and Regulatory Matters
5.4 WIE Placement Procedures
5.5 WIE Assessments
5.6 Information on WIE
Graduation Requirements for Participation in Co-curricular Activities
Examination and Assessment
7.1 Introduction
7.2 Principles of Assessment
7.3 Assessment Methods
7.4 Progression / Academic Probation / De-registration
7.5 Retaking of Subjects
7.6 Exceptional Circumstances
7.7 Grading
7.8 Different types of GPA’s
7.9 University Graduation Requirements
7.10 Guidelines for Award Classification
7.11 Student Appeal against Examination Results
Code of Conduct for Students in the Faculty of Business
Appendices
Appendix 1
Appendix 2
Appendix 3
Jul 2012
Curriculum Map for BBA (Hons) in Marketing
Subject Listings for Business Minors
2.1 Accountancy
2.2 China Business
2.3 Commercial Law
2.4 Finance
2.5 Financial Services
2.6 Global