Preview

Strategies Adopted by Waltdisney

Satisfactory Essays
Open Document
Open Document
273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategies Adopted by Waltdisney
Q1. Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney.
Ans: From the very beginning, Disney's founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company's success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his "pilot" film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roy's suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. So this is how Disney Company came into existence. However Walt Disney died on December 15, 1966. Roy Disney, who was older than Walt took over supervision of the company. However Roy Disney also died just two months after realizing his brother's final dream. For the next decade the company was led by a team including Card Walker, Donn Tatum, and Ron Miller, all originally trained by the Disney

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Dahl Make Up Quiz Disney

    • 581 Words
    • 3 Pages

    2. What was Disney’s corporate level strategy in 1984 (be clear and concise)? How were the various business segments related at that time? Unrelated? How did Disney create corporate level synergies?…

    • 581 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    “On October 16, 1923 -Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies. This date is considered the start of the Disney Company first known as The Disney Brothers Studio. For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world ” http://thewaltdisneycompany.com/about-disney/disney-history. Walt Disney did Mickey Mouse cartoon equipped with voices and music, entitled Steamboat Willie. When it appeared in 1928, Steamboat Willie was a sensation. (Disney himself provided the voice for Mickey until 1947.) This popularity led to the invention of other animal characters, such as Donald Duck and the dogs Pluto and Goofy. Walt Disney was never one to rest or stand still. He had long thought of producing feature-length animated films in addition to the shorts. In 1934, he began work on a version of the classic fairy tale Snow White and the Seven Dwarfs (1937), a project that required great organization and coordination of studio talent and a task for which Disney possessed a unique capacity. While he actively engaged in all phases of creation in his films, he functioned chiefly as coordinator and final decision maker rather than as designer and artist. By animating substantially human figures in the characters of Snow White, the Prince, and the Wicked Queen and by forming caricatures of human figures in the seven dwarfs, Disney departed from the scope and techniques of the shorts and thus proved animation’s…

    • 2203 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Any organization would need to make sure it is on solid ground before taking a chance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales within this organization. Last but not least, our paper will describe the risks associated with the initiative and financial effects the risks may have to the organization. The conclusion will recap the importance and value of the relationships between the strategic and financial planning initiatives within The Walt Disney Company.…

    • 1317 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Capital Cities Merger

    • 1022 Words
    • 5 Pages

    The Walt Disney Company, the creator of Mickey Mouse and other related characters was started in 1923 by Walter Elias Disney and his brother Roy. The company released the first ever full length animated feature film Snow White and the Seven Dwarfs in 1937 and is now the world wide leader in feature animations. Today the company has investments in cartoons, animated films, theme parks, television stations, movie studios, record labels, and sports clubs.…

    • 1022 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Walter alias Disney born on December 5th 1901 regarded as pioneer in American animation industry he is would many would call cultural icon. Walter Disney was born in Chicago as a young boy he took extra art classes and eventually got a job in commercial illustrator at the age of eighteen. In the early twenty's he and his brother Roy O. Disney established the Disney brothers studio which would go on to be known as the world Disney animation studios. This studio become popular for many creations of many characters and intellectual properties such as Mickey Mouse, that is still well known today. As a studio group becoming increasingly successful Walt Disney became more adventurous with ideas. Later he introduced synchronize sound and colors to his animation. Walt Disney opened Disney land by 1955 and after…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Disney Company was started on October 16, 1923 by a partnership of two brothers, Walt and Roy Disney. It was originally known as Disney Brothers Cartoon Studio, which later became Walt Disney Studio. One of the first memorable creations Disney films made with sound was the Mickey Mouse cartoon call Steamboat Willie, which opened in New York on November 18, 1928. This was Mickey Mouse 's introduction to adults and children everywhere. This new character instantaneously became very well-liked. Their first full-colored cartoon, Flowers and Trees, won an Academy Award in 1932 for "Best Cartoon", and Disney would win an Oscar every year for ten years. Not only was Disney growing in leaps and bounds with their success, they were also hitting it big with both their movies and their merchandise. About twenty years later, Disney created their first live film called Treasure Island.…

    • 4227 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Today The Walt Disney Company is a world rebound Multibillionaire corporation but it has come a long way from its roots. Founded by Walt Disney and Roy O. Disney, the “Walt Disney Studios” as we know it today was founded on October 16, 1923 and was originally dubbed the Disney Brothers Cartoon Studio. The brothers were successful with a slew of popular cartoon such as Alice's Wonderland (1923), Oswald the Lucky Rabbit (1928), and Steamboat Willie staring the most famous Mickey Mouse, previously named 'Mortimer Mouse', who would later star in several Disney Studios produced films and become the icon of the Walt Disney Brand. “Walt Disney has been, arguably, the most influential American of the twentieth…

    • 1813 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Walt Disney Research Paper

    • 2872 Words
    • 12 Pages

    Walt Disney is quoted as saying "of all the things I 've done, the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal" (Disney Dreamer, 2008, 41). It can be said that this management philosophy has contributed to eight decades of business success that has helped the company to become the business conglomerate Walt Disney is today. Co-founded by Walter Elias Disney, the Walt Disney Company today has branched out to various entertainment studios, theme parks, products and other media productions. How did one man 's dream form and manage an enterprise that has established itself as a household name through-out the world?The Walt Disney Company was established in a small office in Los Angeles…

    • 2872 Words
    • 12 Pages
    Better Essays
  • Good Essays

    Still in Kansas City, Disney started his own company, Laugh-O-Grams. He produced short animated films for local businesses. When his company went bankrupt, Walt refused to give up. He gathered up his project, the Alice Comedies, and went straight to Hollywood. He did all this before he was even twenty-two.…

    • 758 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Walt became an apprentice for an illustrator and would soon illustrate for advertisements. Initially in 1922, Walt Disney set up a shop for animating which would lead to his incredible success in the animating business. Walt Disney’s shop failed, so he set off to Hollywood with his brother to continue his cartoon creations. Disney had to overcome his shop going through failure, which led to him to go to Hollywood which allowed his success to bloom.…

    • 492 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Good Essays

    But Disney did not cease at cartoons. One of the biggest companies of the world, Disney, has influenced the world's economy by the works it has produced, and it changed peoples' perspective of what a company can do. Moving to Los Angeles, Walt collaborated with his elder brother Roy, who helped him with the business. And the company was founded by the two brothers in 1929 under the name Walt Disney Productions, which was used as a studio to make animated motion picture cartoons. However, it later grew into one of the biggest sources of children's and adult entertainment and is currently involved in movies, theme parks, etc. (Compton's by Britannica). So Disney Company was not only rooted to producing cartoons, it was also involved in making…

    • 783 Words
    • 4 Pages
    Good Essays
  • Good Essays

    His first was the creation of Oswald the lucky rabbit who was stolen from him by distributor Charles Mintz. He later searched for a replacement for Oswald the lucky rabbit which happened to be a mouse names Mickey Mouse. He got the idea from a pet mouse he owned back when he was child in a farm in Missouri. But later in 1928 the biggest success came from the creation and release of “Steamboat Willie” which was the first film to include a synchronized soundtrack. Disney planned a bigger project which would be a movie lengthed cartoon in full color and music. Which cost a lot of money and was risky to make this became known as “Snow white and the seven dwarfs” which was released in 1937. It took three years to make it and it was Hollywood’s first animated film. He received a special Academy award for his talented work. After that more accomplishments where created like “Pinocchio, Fantasia, Dumbo, and Bambi which each became a classic. Disney also made nature documents and live action films like “treasure island” and “20,000 leagues under the sea”. He was the first Hollywood studio to embrace the new medium of television with “The Mickey Mouse club” and “Walt Disney presents”. Disney wanted to create an amusement park but didn’t have enough money to create it. So in the early 1950’s he mortgaged his life insurance, stock holdings, house and furniture to purchase an orange grove near Anaheim, California and finance the construction of a 185 acre amusement park. That was named Disneyland and opened in July 17, 1955 it became of the world’s most popular tourist attraction. He later bought another 27,000 acres near Orlando and became another magic kingdom, Walt Disney world. He had many problems with debt and…

    • 1098 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Walt Disney’s unconventional life experiences ultimately led to his varied and unique form of creativity. Walt was born on December 5, 1901, in Chicago to an Irish immigrant family. He was the fourth son of Elias and Flora Call Disney (Thomas 23). Unlike normal sibling rivalry, his older brother, Roy, actually loved Walt so much that he brought him toys with his own money. This unusually brotherly nurturing encouraged the development of Walt’s self-confidence with even Roy’s attachment and support of his younger brother lasting Walt’s whole. Roy’s later banking skills would even help Walt set up and financially run the Disney Animation Studio and Company (Thomas 24). As the Disney family grew, Al Capone and the Mafia of the 1920s soon made…

    • 836 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The walt Disney company started in 1923 in Los Angeles, the studio was occupied by Holly-Vermont and later on they moved the studio to Barbank and purchased 51 acres (“Walt Disney studios”). They moved the studio specifically for the purpose of making animated films, and later after the movie Mickey Mouse was “born” in 1928 (“Walt Disney studios”). So that they were able to keep working during bad weather some of the studios were linked together by an underground tunnel…

    • 838 Words
    • 4 Pages
    Good Essays