Strategice Management Course Syllabus Ateneo-Regis MBA Program

Topics: Strategic management, Strategic planning, Management Pages: 51 (7889 words) Published: October 12, 2013
Ateneo Graduate School of Business
Rockwell Center, Makati City

STRATEGIC MANAGEMENT
Ateneo-Regis MBA Program

Revised: March 2012

CENTRAL MANAGEMENT CLUSTER
Ateneo Graduate School of Business
Ateneo-Regis MBA Program
Rockwell Center, Makati City

COURSE TITLE:

STRATEGIC MANAGEMENT

COURSE CODE:

STRAMA

COURSE DESCRIPTION AND OBJECTIVES:
This is the capstone course for the MBA program. It aims to enable the learner develop and implement strategic cross-functional decisions towards the attainment of their organization’s vision, mission and objectives using strategic management principles and integrating knowledge and skills learned from the other MBA courses.

The learner will learn to do strategy formulation, implementation and evaluation, as well as to use various analytical frameworks and tools that can aid managers in decision making. Through this course, the learner’s strategic thinking capability is expected to be strengthened in critically analyzing and integrating information about the company’s external and internal environment in the local and global context, and to use this in formulating and implementing innovative strategies towards building a sustainable competitive advantage. The learners will likewise be made to understand the different strategy choices and to evaluate strategic management issues and concepts that are important. This course also aims to promote ethical business decisions, the practice of corporate social responsibility and making a contribution towards nation building. LEARNING OUTCOMES:

Upon completion of this course, learners are expected to:
1. Develop vision and mission statements that are ethically sound and that take into consideration corporate social responsibility and nation-building dimensions; 2. Identify strategic issues and relevant external and internal factors that need to be addressed by the company;

3. Develop strategic and financial objectives;
4. Formulate appropriate and innovative strategies and programs/action plans to address the strategic issues and to achieve the company’s objectives, taking into account relevant external and internal factors; and

5.

Design a Balanced Scorecard and a performance monitoring system.

Strategic Management
Ateneo-Regis MBA Program

March 2012

1

COURSE OUTLINE:
ORIENTATION SESSION:
Before the start of the term, an orientation for all STRAMA-Regis Program students will be conducted in order to let the students know in advance about the requirements of the course. This is to give them more time to think of their STRAMA paper company topic and the assignments that they need to complete in time for the first session. The following topics will be covered during the orientation session: 




Course Objectives
Course Requirements
Course Overview and Introduction to Strategic Management (Read F. David, Chapter 1, and Thompson and Strickland, Chapter 1)
Guidelines for the STRAMA Paper
 Outline
 Requirements for the Company or Entity to be used as STRAMA topic Other STRAMA policies (policies on plagiarism, re-orals, etc.) Assignment for Session 1





SESSION
1

TOPICS
Vision/Mission/Objectives
Strategy Choices
 Hierarchy of strategies
 Types of strategies (David’s
classification)
 Porter’s generic strategies
 Thompson’s competitive strategies and
strategies for different industries and
company situations
 Other Strategies

2

Strategy development for non-profit, nonbusiness oriented organizations External & Industry Analysis
 General environment
 Industry/Competitive environment
 Identifying industry’s dominant features
 Porter’s Five Forces of Competitive
Analysis
 Analytical Tools: EFE matrix & CPM

Strategic Management
Ateneo-Regis MBA Program

March 2012

READINGS/ASSIGNMENTS
David, Chapters 2 & 5
Thompson and Strickland,
Chapters 2, 5, 6, & 7
Individual assignment:
1) Submit the Company
Background for your
proposed STRAMA paper...
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