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strategic positioning and competitive advantage

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strategic positioning and competitive advantage
Entrepreneurial Capital
Lecture 2
Social Capital
1. What is Social Capital
2. Network groups
3. Types of Social Capital
4. Level of bonding
4. Superpreneurs
5. Group case discussion 2
6. Individual Homework 2

What is Social Capital?
Social capital describes the pattern and intensity of networks among people and the shared values which arise from those networks.

Networks are defined as the personal relationships which are accumulated when people interact with each other in families, workplaces, neighbourhoods, local associations and a range of informal and formal meeting places

Network Groups geographical groups - such as people living in a specific neighbourhood professional groups - such as people in the same occupation, members of a local association or voluntary organisation social groups - such as families, religiousbased groups, groups of friends virtual groups - such as the networks generated over the internet in chat rooms through common interest groups

Types of Social Capital
Bonding social capital – describes closer connections between people and is characterised by strong bonds, for example, among family members or among members of the same ethnic group; it is good for 'getting by' in life

Bridging social capital – describes more distant connections between people and is characterised by weaker, but more cross-cutting ties, for example, with business associates, acquaintances, friends from different ethnic groups, friends of friends, etc; it is good for 'getting ahead' in life

Types of Social Capital
Linking social capital – describes connections with people in positions of power and is characterised by relations between those within a hierarchy where there are differing levels of power; it is good for accessing support from formal institutions. It is different from bonding and bridging in that it is concerned with relations between people who are not on an equal footing.

Level of

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