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Strategic Planning

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INTRODUCTION
The retail sector of food and general merchandise represents biggest industry in U.K. Tesco is among leading retailers in the world operating in the U.K. as well as overseas. Core market of U.K. Tesco advanced in growth over last few years. Future plans of company aims at increasing market share in U.K (Abraham, 2012). This report takes reader onto overall strategic view of Tesco and its future perspectives and goals. Detailed analysis is done through various analysis methods. Project progress is evaluated through project performance systems.
TASK 1
External factors affecting Tesco (PESTLE Analysis)
Political: Tesco operates in more than 15 countries, so political changes in these countries affect business of Tesco. Due to European anti-trust law, Tesco is unable to acquire any of competitive business. Company’s growth depends on company’s expansion rather than acquisitions (Ajelabi and Tang, 2010).
Social: Company’s remuneration to employees without stakeholders consent is a key issue.
Legal: Changes in markets and commodities in countries affect business of Tesco.
Environmental: Sourcing resources had been important factor in long term.
Technological: Technology has been advantage for Tesco in maintaining customer index.
SWOT Analysis of Tesco
Strengths: Tremendous growth between 2007 and 2012
Weakness: Penetration is reduced in home market over years
Opportunity: Strong hold of market can be utilized for value added services and exercising new products.
Threats: New entrants and small retail chains are developing business.
Needs and Expectations of stakeholders of Tesco
Customers demands innovative products and appreciate diverse approaches in management.
Staff expects improved remuneration and other development programs for their overall growth and estimates it along with company success.
Suppliers are induced to offer more discounts and due to tough competition,



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